Over 800 marketing communications practitioners for marketing edge summit

More than 800 of the nation’s marketing communications practitioners have so far signified their intention to be part of the maiden edition of the Marketing Edge’s virtual marketing summit, scheduled for tomorrow, Thursday, the organisers have said.

Speaking, exclusively, with Tribune Online on the forthcoming summit, the Publisher/Chief Executive Officer, Marketing Edge, Mr John Ajayi, expressed his delight at the response the forthcoming summit had generated, over the past few months.

He added that while over 800 marketing practitioners had so far registered to be part of the event, the likelihood of the number surpassing the 1,000 marks as the event gradually draws nearer, should not be ruled out.

The Marketing Edge’s boss described the summit, expected to be virtual, as a response to the economic melt-down, occasioned by the global outbreak of Coronavirus pandemic, and the urgent need to realign marketing and branding strategies in a post-recession Nigerian economy.

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He stated that some of the best minds in the nation’s marketing communications industry, expected to deliver papers at the summit are: Steve Babaeko, President of the Association of Advertising Agencies of Nigeria (AAAN); Femi Adelusi, President of the Media Independent Practitioners Association of Nigeria (MIPAN); Tade Adekunle, President of the Experiential Marketers Association of Nigeria (EXMAN); Oti Ukubeyinje, President of the Association of Digital Marketing Practitioners; and Emmanuel Ajufo, President of the Outdoor Advertising Association of Nigeria (OAAN).

Other panellists, he stated, include Preetesh Sewraj, CEO of Loeries; Ifeoma Dozie, Director of Marketing and Communications at SSA, Mastercard; Nkiru Olumide Ojo of Standard Group Johannesburg and Tunji Adeyinka of GMD Republic Group.

Ajayi noted that the summit represents another offering from the publication’s stable in setting the agenda for the industry and also fulfilling its objective of promoting the brand idea.

He explained that the summit proposes an action agenda for executives to address in preparing their brands for the challenges of economic recovery.

“Our agenda is concerned with reinventing marketing strategy for a new market environment, prioritising market- sensing, innovating radically in brand strategy, re-thinking marketing communications, developing value-based competitive advantage, and repairing damaged value chain relationships,” he explained.



Over 800 marketing communications practitioners for marketing edge summit

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