Opera launches new advertising platform

One of the world’s major browser developers and leader on the development of AI driven digital content, Opera, has announced launched a new content-based native advertising platform tagged: “Opera Ads in Nigeria”.

The new advertising platform, according to the company serves the needs of digital local marketers and gives advertisers a unique opportunity to reach and engage with more than 320 million Opera users worldwide with an innovative content- based ad experience within Opera’s global inventory across its portfolio of products.

VP Global Business Development, Opera, Per Wetterdal said: “With Opera Ads, we open the Opera ecosystem to advertisers allowing them to do more precisely targeted campaigns and improve the control of their media buy. We secure your ads will be served with a premium placement in connection to an engaging content experience”.

Based on user intent and contextual relevance, Opera Ads offers an intelligent advertising solution to Nigerian digital agencies, publishers and brands to connect and engage with the Opera audiences at a global scale with geo-targeting capabilities. The platform offers transparency, unique and controllable ad placements, reach and budget management based on the support of fixed and dynamic pricing models. Opera Ads is available in both traditional and programmatic buying models. In this way, Opera Ads provides a trusted and relevant environment for users, advertisers and simplifies the campaign performance evaluation.

Wetterdal added that Opera Ads is the platform-of-choice for advertisers seeking the opportunity to reach a scaled and engaged audience, in a highly transparent fashion across the fastest growing mobile digital markets.

Today, Opera holds 47 percent of the browser market share in Nigeria with more than 30 million monthly active users across its mobile products. The company has decided to make a road show with local publishers, businesses, and media agencies giving them early access to the platform.