‘Nigeria remains largest mobile market in Africa’

Nigeria has been described as the largest mobile market on the continent and that she still has more potential for growth and for competing on a level-playing ground with the developed nations.

This was the submission of Juliet Anammah, the Chief Executive Officer of Jumia Nigeria, who said, though, the economic growth of the country might not be as fast-paced as its counterparts’, but that it is full of hopes and promises.

According to Anammah, the mobile trends published in the 2017 Nigerian Mobile Report by Jumia Nigeria, Africa’s biggest e-commerce platform, provided some convictions for this belief.

In summary, the report examined how the market has democratised mobile internet use, the consumer behaviours driving increased smartphone adoption and the role of the different stakeholders within the sector.

Meanwhile, Jumia is set to release the 2018 edition of the Mobile Report, which will focus on various mobile trends in the country and in Africa at large. And Anammah said she is as excited as everyone else about the report.

According to her, the week of March 15 – 25, 2018, will be interesting and exciting for the entire country for two reasons: the 2018 edition (4th report) of the Nigerian Mobile Report will be released at a press conference; and secondly – although still related to the first event, is the commencement of Jumia Mobile Week (an entire week dedicated to the sales of mobile phones at the best prices in Nigeria).