Publisher of the popular marketing and advertising journal, Marketing Edge, Mr John Ajayi has described the latest edition of the journal, tagged Forces Behind the Brands, as a an agenda-setting initiative, a response to brand owners’ quest for value addition.
Speaking on the special edition publication, Ajayi explained that the publication, scheduled to be out next month, February, will feature profiles and market intelligence reports on players and gladiators in the competitive Nigerian integrated marketing communications (IMC) market, as well as brand expectations in the New Year.
“It is intended to be an advertisers’ companion and an industry memento for both local and international investors.
“Despite its challenges, the Nigerian economy holds very great promises in 2017, as established brands are poised for more value-addition in order to increase market share notwithstanding the keen competition in this season of recession,” he stated.
He added that the publication will offer market insights, untapped market opportunities and potential, as well as profiles of major players, tools and technologies in building brands in a digital age.