Music Plugger, Sheriff Olaitan, who is the brains behind music promotion outfit, MuchMusic LessTalk (MMLT) promotions has expressed his desire to celebrate his company’s 10 years anniversary in style, saying despite the challenges over the years, clocking a decade in the industry is worthy of celebration.
Speaking about the journey so far, Olaitan noted that what began as a one man business has evolved into a structured company that offers a wide range of media services, adding that with the achievement recorded over the years, future looks bright.
“We are celebrating a successful 10-year milestone in the industry and building the brands of top music stars including Adekunle Gold, Lil Kesh, Ycee, Small Doctor, and Fireboy DML. We have also worked with Olamide, 9ice, Reminisce, Dbanj, Burna Boy, Waje, Korede Bello, MayD, and Vector amongst many others.”
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On the need for music promotion, Olaitan observed that a good work of art deserves the right and accurate push and as such talented musicians and those who want to make it big in the business need to take their jobs seriously.
He highlighted Fireboy DML as one of the success stories of his company, saying that the fast-rising act won five awards at the Headies Awards, adding that “winning such laurels could only mean that our artistes are doing well”, he said.
He thanked YBNL boss, Olamide for staying with his brand for the past 10 years.
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