By Mary Ogunleye
Aso Ebi, the cherished Nigerian tradition of wearing matching outfits to celebrate family and unity, is taking on a bold new look in 2025—driven by the influence of social media stars.
Rooted in Yoruba culture, Aso Ebi (which means “family cloth”) began as a simple, heartfelt gesture among relatives during special occasions like weddings and funerals. Today, it has become a platform for high fashion, especially among influencers showcasing their styles online.
Platforms like Instagram and TikTok are now filled with images of striking Aso Ebi outfits—complete with custom tailoring, luxurious fabrics, and glamorous poses. For many, these events now resemble fashion shows more than traditional gatherings.
While the meaning of Aso Ebi is evolving, it remains a vibrant part of Nigerian culture—blending tradition with modern trends, and reminding everyone that style and identity often go hand in hand.
READ ALSO: Aso Ebi: The Nigerian uniform for celebrations
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