From Glo, a new creative focus for business after 20th anniversary

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At the Eko Hotel venue of the “Evening with Glo” event last Saturday, one was left wondering what exactly the company had in store for its guests, mostly captains of industries, business associates and high net-worth customers.

The hall was decorated with the tone reflecting Globacom’s touch of green. Nothing prepared one for the exhilarating fun that was planned, courtesy Dr. Mike Adenuga’s Globacom. The speeches were few and short, while the fun was long and packed. From the entertaining saxophonist Yemi Sax dishing out soft tunes from the cocktail segment to the engaging tap dancers’ performance on the stage, the evening was packed full of entertainment. Comedians Arinze Baba and Gordons were also on ground to ensure people laughed their hearts out.

The evening was also capped with musical performances from the duo of Glo ambassadors, Chike and Asake. Chike resonated well with the guests as he sang his “Osondi Owendi”, “If you no love”, among other songs while Asake particularly wowed his fans with some of his various popular songs such as “Amapiano”, “Roju”, “Sungba”, “Joha” and his signature anthem, “Lonely”.

Glo officials made short and precise presentations to illuminate the company’s projections into the immediate future and also unveiled its freshly minted television commercials to give expression to the company’s new communication direction.

Earlier that day, the company held a press conference to highlight its 20 years success stories in the country’s telecommunications sector. So, the evening event partly served as a medium to also project into what the company will concentrate on in the immediate future.

The company’s new communication strategy focus, “Powering Ambition,” was publicly introduced at the event. The campaign demonstrates Globacom’s readiness and capacity to provide companies and individuals with the resources and services they need to set and meet challenging goals on a personal and professional level.

The rationale behind this is the fact that Globacom believes that when people realise their ambitions, there is shared prosperity for the nation at large and for its people. The company clearly articulated its preparedness to always support the ambitions of its customers to enable them to attain and even surpass such targeted ambitions.

In her welcome address at the evening event, the Executive Vice Chairman of Globacom, Mrs Bella Disu, thanked Glo subscribers, partners, stakeholders and all those who have been with the company every step of the way since the network launched in 2003. She explained that their contributions had largely aided Globacom’s success story over the last twenty years.

Said Disu: “This remarkable journey and the heights we’ve reached are all thanks to the visionary leadership and tenacity of our founder and Chairman, Dr Mike Adenuga Jr.”

She noted that the digital transformation has been rapider than what it was when Globacom started out 20 years ago.

“What was once deemed impossible is now the norm. As a digital solutions provider, we embrace these unlimited opportunities to serve our customers by constantly investing in the latest tools and technology”, she added.

She explained that Globacom’s new communication direction focuses more on powering and driving ambition, while ensuring success for Glo’s existing and future customers.

“This event was special for many reasons; one being that Globacom celebrated its 20th anniversary this past August.

We’re incredibly proud of this feat, which symbolises two decades of our commitment to excellent service delivery, quality, innovation, and outstanding communication strategies. This remarkable journey and the heights we’ve reached are all thanks to the visionary leadership and tenacity of our founder and Chairman, Dr Mike Adenuga Jr.

“You’ll agree with me that the current pace of digital transformation is far quicker than what it was when Globacom started. What was once deemed impossible is now the norm. As a digital solutions provider, we embrace these unlimited opportunities to serve our customers by constantly investing in the latest tools and technology.

Tonight, we are thrilled to unveil a new communication direction that focuses more on powering and driving ambition, while ensuring success for our existing and future customers. These creative campaigns will undoubtedly inspire accolades for our hardworking Marketing Communications team. They deserve it, but I’ll let you in on a secret – The creative genius steering us and whipping up most of these ideas is none other than the great guru himself, our Chairman, Dr Mike Adenuga Jr. I’m not sure he would have wanted me to share that, but after 20 years of his creative direction, I think it’s fair to let the cat out of the bag.

“Tonight, I’d also like to acknowledge those who have been with us every step of the way – Our dear partners and stakeholders – your contributions have been essential to Globacom’s success story over the past two decades, and our story would be incomplete without you.

“We are excited about the next 20 years of serving our customers by pre-empting and fulfilling their needs in ways that help them achieve their ambitions. We count on you all to be by our side as we write tomorrow’s success stories,” she said.

The company noted in the presentation at the event that: “We amplify the voice and entrepreneurial spirit of that business start-up via Glo SME in A Box. We also accelerate the pace of that next tech giant and strengthen that already accomplished local businessman”.

“Nigeria’s Unlimited Potential”, Globacom observed, “is forged in the Ambition of the Nigerian Spirit, it is only right that Nigeria’s one and only Unlimited Network is at the heart and forefront of Powering the Ambition of our great nation. Your ambition is Nigeria’s greatest resource, and we’re here to power it, so that it catapults us all from the realm of ideas into the plane of reality.”

These were huge excitements in the crowd when a raffle draw was also held at the event and four guests won an all-expense-paid business class trip to London, United Kingdom, courtesy of Globacom.

Aside from the music, Arinze Baba and Gordons also took time to crack some ribs, ensuring guests had some good laughs during the highly entertaining event.

The evening was well worth it and it is certain that with the new communication direction presentations preceding the fun aspects, the famed billionaire surely has something big up his sleeves for the good of Nigerians.

He is not new to championing the best for the people and bringing the best for Nigerians, it is in the DNA of his telecom business, among others.

When Globacom started some 20 years ago, nobody gave it a chance considering the fact that other operators had started out. So, many thought it was a mirage and that success was light years away, if there was any chance for the new entrant. But the Bull knew his onions, especially when it comes to business. Many didn’t know that the arrival of Globacom would become a game changer. Its excellent performances in the last 20 years has shown that the brain behind this Octopus is a man with the Midas Touch as Nigerians have seen with the impeccable telecoms services they have been experiencing in the last 20 years.

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