COVID-19: Virgin Atlantic introduces flexibility to flying club

Virgin Atlantic has introduced flexibility to its Flying Club members who may be impacted by the travel restrictions caused by COVID-19.

According to the airline management “To ensure our most loyal customers don’t lose out on their Flying Club benefits, we are offering more time for members to maintain their status and also use any rewards such as Clubhouse entry or upgrades.”

For Senior Vice President, Data and Customer Loyalty at Virgin Atlantic, Oli Byers: “We recognise our loyalty programme is extremely important to our members and to ensure they don’t lose out during this period of restricted travel, we have introduced flexibility within the programme.”

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“We’re offering our members an additional six months to achieve their tier points and also use any voucher rewards. Our customer centre teams are working extremely hard, however, wait times can still be long, so we’d like to reassure all members that these extensions will automatically be added to their accounts and there is no need to call up to activate them.”

Flexible options introduced by the airline include: Gold & Silver tier extension for members who need to earn 1000 tier points (Gold) and 400 tier points (Silver) to maintain their status for another year. These members will have an additional six months added to their membership year to ensure they have extra time to achieve the required tier points.





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