COVID-19 opened Nigerians to reality in doing business —Obatunde

The COVID-19 pandemic succeeded in bringing to the fore the realities of doing business and helped to streamline some business activities to make them cost-effective. This is according to Mr Israel Obatunde, the Chief Creative Officer, IOmedia.ng.

To Mr Obatunde, the pandemic bridged the gap and brought the future to the present, making the hitherto unusual the norm.

“COVID-19 has opened our eyes to see the reality in do- ing business in an unusual way. Our normal has turned to abnormal. Our abnormal now is more cost-effective than the usual normal,” said Obatunde.

“And to top it all, you can actually work anywhere at any time and still deliver optimal business results”. As much as  COVID-19 hit some businesses hard, some others made more profits even in the heat of the pandemic. An example, he said, is the Electric car pioneer company, Tesla, which amid the lockdown in July 2020 hit its stride. The sales of the company, owned by billionaire, Elon Musk held up well, with growth in China and other overseas markets offsetting the loss in the United States.

Data from the Nigerian Communications Commission (NCC) revealed that Nigeria gained 2.5 million subscribers during the lockdown in April 2020. Also, in Q2 2020, internet users hit 7.5 million, taking the total number of data users in Nigeria to 143.3 million as of June 2020.

Telecos financial reports during these periods show growth although the numbers were said not to be impressive,  compared to revenues from previous quarters.

Israel Obatunde noted further that, despite these, the advertising in the industry, took the lockdown in its stride.

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