City Boy Movement deepens grassroots mobilisation for Tinubu’s re-election in Ekiti

The City Boy Movement (CBM), Ekiti State Chapter, has adopted a unified grassroots mobilisation framework as it intensifies preparations to support President Bola Ahmed Tinubu’s 2027 re-election bid and strengthen its organisational presence across the state.

The framework was unveiled at the conclusion of a two-day strategic retreat in Ado-Ekiti, bringing together members of the movement’s State Executive Council, Local Government Coordinators and other grassroots leaders.

Held under the theme, “Youth. Unity. Action.”, the retreat was conducted in two phases. The first day was devoted exclusively to the State Executive Council, which reviewed the movement’s structures and deliberated on its strategic direction. The second day featured an enlarged house involving Local Government Coordinators, with emphasis on implementation and coordination at the local level.

Declaring the retreat open, the State Director of CBM, Kasali Oluwafemi, said the movement must enter the 2027 political season with functional and accountable structures capable of delivering measurable results.

He said CBM’s activities must go beyond meetings and public appearances to sustained engagement with communities, wards and polling units across the state.

“This retreat should produce more than speeches. It should produce practical strategies, measurable targets, stronger structures, and a renewed determination to deliver results,” Oluwafemi said.

A major outcome of the retreat was the adoption of the Unified Framework for Grassroots Mobilisation and District Synergy, designed to bring CBM’s structures across Ekiti North, Ekiti Central and Ekiti South under a more coordinated operational approach.

The framework focuses broadly on strengthening grassroots organisation, improving membership registration and profiling, expanding youth and women engagement, increasing community-focused activities and developing a more coordinated communication structure.

It also seeks to improve coordination between the State Executive Council and local structures, with greater emphasis on clearly defined responsibilities, monitoring and accountability.

A key aspect of the framework is a more systematic approach to membership mobilisation and community engagement, aimed at giving the movement a clearer understanding of its grassroots reach while improving its ability to respond to local needs.

The strategy also incorporates community-focused programmes, including environmental sanitation, medical outreaches and economic empowerment initiatives, alongside youth-oriented activities such as football competitions, traditional sports, talent development and community entertainment programmes.

The Women’s Directorate is expected to deepen engagement with market women, entrepreneurs and other women-led community networks through regular marketplace activities and stakeholder interactions.

The framework equally provides for a stronger grassroots media structure, with local media officers expected to document community activities and support the central media team with relevant content for wider communication.

The movement’s communication strategy places emphasis on factual, issue-based and responsible messaging, with members expected to avoid misinformation, hate speech, incitement, threats and personal attacks.

Speaking on the significance of the retreat, one of the Local Government Coordinators, Yewande Aribasoye, praised the initiative, saying it provided members with an opportunity to exchange ideas, learn from one another and gain broader perspectives on how to strengthen the movement’s activities.

ALSO READ: Tinubu suspends three perm secs as another fake agency uncovered

She noted that bringing leaders from different levels of the organisation together created an avenue for participants to share experiences from their respective areas and identify practical approaches that could be adapted across the state.

Aribasoye said the interaction was particularly valuable because grassroots leaders faced different realities in their localities, adding that the exchange of ideas could help promote greater coordination and more effective implementation of the movement’s programmes.

At the conclusion of the retreat, participants adopted the operational framework and accompanying resolutions aimed at strengthening coordination, improving grassroots engagement and promoting greater accountability across the movement’s structures.

Oluwafemi urged participants to return to their respective areas with a clear understanding of their responsibilities and a commitment to translating the decisions reached at the retreat into practical activities.

He described the conclusion of the retreat as the beginning of a new phase for CBM in Ekiti, with the focus now shifting from planning to implementation.