The Director-General, Centre for Black and African Arts and Civilisation (CBAAC), Mrs Olubunmi Amao and renowned Nigerian film actor and playwright, Jimi Solanke have spoken on recent fashion culture in contemporary times.
They made known this at the CBAAC 2021 public lecture entitled ‘African hairstyles, dress culture and fashion’ in contemporary times, held on Tuesday in Ibadan.
Mrs Olubunmi explained that lack of proper skills and knowledge for packaging cultural/creative goods, skills for digital networking and marketing strategies, inability to keep up with current trends were issues bedeviling the industry that propelled the public lecture.
Amao further explained that the agency was using the medium to give proper and adequate attention to the endeavours by deploying effective strategies to fully develop them as small and medium enterprises for socio-economic development.
“We discovered that some of the issues bedeviling the aforementioned industries include lack of proper skills and knowledge for packaging cultural/creative goods, lack of skills for digital networking and marketing strategies, inability to keep up with current trends.
“It is against this backdrop and in furtherance of her mandate of promoting African culture in its totality that CBAAC is hosting a public lecture on African hairstyles, dress culture and fashion as sources of economic empowerment and instrument of cultural diplomacy.
“We are using this lecture to give proper adequate attention to these endeavours by deploying effective strategies to fully develop them as small and medium enterprises for socio-economic development”, she said.
Speaking also, renowned Nigerian film actor and playwright, Jimi Solanke described Africans as the most fashionable people in the whole world. He said that Africans had been making fabrics right from their ancestors, noting that the fabrics were getting more relevant now, identifying African fabrics like Kente, Adire, Aso-oke, and many more, adding that they were now being used all over the world.
The industry veteran appreciated the promoters of African culture churning out strategies to assist the younger persons to develop interest in the area of fashion.
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