Bvndle, a customer engagement and loyalty platform, has entered into Partnerships with organisations like the United Bank for Africa (UBA), Piggyvest, VFD Microfinance Bank, AXA Mansard, and Aura by Transcorp to help customers earn rewards as they buy and sell or utilise services from Bvndle’s extensive network of partners.
Speaking at the Press Launch of the application in Lagos on Wednesday, Kemi Balogun, Managing Director of Bvndle said the financial technology platform is set to redefine how Nigerians experience rewards and loyalty programs.
According to her, it will help Micro, small, and Medium-scale Enterprises (MSMEs) to sell their products more and retain customers.
“We work with several institutions to help guide the data that they provide on customers and to give out points for increasing that ecosystem.
“We allow businesses to integrate with our platform which also allows access to an ecosystem of their customers and provides that opportunity to earn money in the form of points. That way, businesses give back to millions of their customers by way of discounts as they engage in their everyday economic activities.”
Designed with the modern consumer at its core, Bvndle addresses the frustrations often associated with traditional loyalty programs, delivering meaningful rewards and personalised experiences that make every Naira count.
Through Bvndle, customers earn rewards by simply engaging in their everyday activities – shopping, dining, or utilising services from Bvndle’s extensive network of partners.
These earned rewards unlock curated benefits, ranging from exclusive discounts and special offers to unforgettable experiences and products. In simpler terms, Bvndle is like getting free money to spend on things you already buy. The more you use Bvndle, the more rewards you get. It’s that easy.
“We understand the frustration customers feel when loyalty programs fail to deliver on their promises. That’s why we created Bvndle – a platform that puts the customer first, offering genuine rewards and a seamless experience that makes loyalty rewarding,” explains Kemi Balogun.
Also speaking, Head of Strategic Partnerships Bvndle, Oluseye Soyode-Johnson said that Bvndle encourages customers to shop and get extra value exchange. It is all about customer acquisition and retention, he added, stressing that the reward system ensures that there is something for all parties in every transaction.
The Bvndle app, which can be downloaded from Google Play or Apple Stores, does more than transform the customer experience. It empowers businesses and equips them with robust, intuitive solutions to understand, engage, and incentivise their customers. Businesses can use Bvndle’s gamification rules engine to reward specific actions and behaviours, fostering a deeper connection with their customers and driving brand loyalty.
Ikechukwu Nwaguru, Head of Marketing and Corporate Communications at Bvndle, highlights the platform’s value proposition for businesses: “As the economic landscape becomes more competitive, businesses must look beyond generic loyalty programs and seek solutions that provide the tools to cultivate lasting customer relationships.”
This is where Bvndle comes in. Partnerships with organisations like UBA, Piggyvest, VFD Microfinance Bank, AXA Mansard, and Aura by Transcorp highlight Bvndle’s commitment to innovative solutions that drive business growth and foster customer loyalty.
He explained that the Yard, an exclusive event happening on June 29th and 30th, will showcase the full spectrum of Bvndle’s offerings. Attendees will have the opportunity to immerse themselves in the Bvndle experience and discover how the platform and its partners are giving back to customers while expanding the loyalty ecosystem in Nigeria.
Bvndle is a data-driven loyalty platform that empowers businesses to thrive and customers to maximise value. By leveraging sophisticated data analysis and a vast partner network, Bvndle offers a unique approach to customer loyalty, rewarding customers for their everyday spending and providing businesses with the tools they need to foster lasting relationships.
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