The Kel P-produced single became a smash hit in Nigeria and has since amassed over 103 million views on YouTube. On March 8, 2020, Nigerian superstar, Burna Boy accepted a gold plaque for his 2018 single, ‘On the Low.’ The gold plaque is for selling 100,000 (or more) copies of the single. A gold plaque could also be handed to an artist whose single has been streamed 15 million times in the country. Thus, 15 million streams of a single in France is equivalent to 100,000 pure sales.
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The singer was accompanied by his mom and manager, Bose Ogulu, also known as Mama Burna. In an Instagram post to celebrate the win, Burna Boy wrote: “On the low” went Gold in France without any radio push or promo. Love every single one of you that streamed it over 15m times, it’s still #FOOTONNECK2020.”
‘On The Low’ was released on November 16, 2018 as the second single off Burna Boy’s 7th studio album, African Giant. The Kel P-produced single became a smash hit in Nigeria and has since amassed over 103 million views on YouTube.
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