ASUS out with ZenFone Max

ASUS has announced the release of its ZenFone Max (ZC550KL) into the Nigerian market. ZenFone Max is an expectation-subverting smartphone with an incredibly-long-lasting, high-capacity 5000mAh capacity lithium-polymer battery that provides up to 38 days of standby  for an unprecedented amount of mobile freedom. It also boasts a built-in power bank that keeps other devices topped up with charge.

The latest addition to the popular ZenFone family also sports a high-definition 5.5 in IPS display covered with next-generation Corning Gorilla Glass 4 for the ultimate protection, plus ultra-fast laser auto-focus for point-and-shoot simplicity and total clarity in just 0.03 seconds.

According to Mr Lawrence Lin, ZenFone Product Manager in Nigeria,“ZenFone Max is asslim as 5.2mm and powered by a powerful quad-core, 64-bit Qualcomm Snapdragon 410 processor. It features LTE Category 4 for fast mobile-download speeds up to 150Mbps and is available in two classic colors of Pure White and Osmium Black to complement casual dress or business attire.”

ZenFone Max’s sleek frame conceals a monster battery, a 5000mAh cell custom-crafted from lithium-polymer to pack the maximum energy into the minimum space.

With this powerful cell and energy-efficient processor inside, ZenFone Max creates new perspectives on what a smartphone can do. Compared to leading competitor’s flagship smartphone, ZenFone Max’s 5000mAh battery offers 2.3X-better talk time and up to 2.7X as much time spent browsing the web. This translates to up to 37.6 hours of high-clarity calls  and up to 32.5 hours of surfing2, enough energy for days of real-world work and play.

And with intense power-management to ensure minimal depletion, ZenFoneMax is able to deliver up to 38 days of standby time or well over a month away from mains electricity.

ZenFone Max has another seriously-convenient trick hidden up its sleeve, doubling as a go-everywhere power bank. With 5000mAh power capacity packed into its sleek frame, ZenFone Max has more than enough energy to boost or fully charge other devices, so it’s able to turn into a power bank when it’s time to top up another gadget.

Using the feature is as quick and simple as connecting a second device to ZenFone Max’s micro-USB port using a USB on-the-go (OTG) cable and sitting back, asZenFone Max will do the rest.

ZenFone Max has a beautiful 5.5-inch IPS display protected by the latest Corning Gorilla Glass 4 for unrivalled scratch-resistance, strength and everyday durability. Underneath is a 1280×720 HD IPS display that offers wide 178-degree viewing angles, and a fantastic 267ppi pixel density that renders every image in eye-delighting detail.

Corning Gorilla Glass 4 is the latest ingenious creation from the world-renowned Corning. ZenFone Max’s Gorilla Glass 4 display offers twice (2X) the drop-damage resistance of its predecessor, a 2.5X increase in retained strength and is 85 per cent less likely to break in daily use, making it safer and stronger than ever before.

ZenFone Max’s 13MP PixelMaster camera has an f/2.0-aperture lens that captures stunning, high-resolution photos with zero shutter lag. The industry-leading Low Light mode employs pixel-merging technology to capture up to 400 per cent brighter photos at night or in low-light scenes, all without the need for a flash. Backlight mode sees clearly through daytime shadow, while Super Resolution mode captures detailed images at resolutions of up to 52MP.

The phine’s rear camera also has lightning-speed laser auto-focus technology for the fastest possible clarity. Its laser beam measures distances in just 0.03 seconds for near-instant focus, even in low-light conditions. The laser auto-focus even accelerates close-up photography, compensating for the extra distance created by the lens receding during framing.