5 ways to improve your web traffic as a small business owner

Web traffic is the number of users who visit a website. This action is driven by customers’ intents and how they discovered the site. Part of building a successful business is knowing how to find buyers and convince them about your products. 

Your website must be highly functional, exciting, and fascinating.  Below are the ways to improve your web traffic as a small business owner. 

1. Multichannel marketing 

Multichannel marketing is a way you can draw more people to your website. You can add various links (from social media as well) to your site. You would have customers coming from multiple sources, which is good for business. 

You can also do email marketing, whereby you send emails to your customers when you have new products or you want to give them an update about your work. A direct link to your website should also be in your email.

2. SEO best practices

Search engine optimisation (SEO) is another way to attract and improve your web traffic. You need to utilise a unique key Phrase for your products that you think customers would likely search for online. 

Prioritise writing with clarity and simple language against overusing keywords on your website. The search engine might not recognise your work or send traffic as expected. Have internal links and backlinks to other pages on your site to improve your SEO.

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3. Create quality content

Your website should be filled with quality content that would captivate the attention of your potential customers and make them stay. A high-quality website should have a visually appealing design, fast loading, quality images, an easy communication channel, and simple navigation. 

Have videos that explain your products and a blog section to buttress them. Above all, your content should reflect your target audience.

4. Collection of personal data

You’re not expected to violate your customers’ privacy. That’s why you have to let them know you need their data to improve your business. You can collect data through SEMrush or Google Analytics to know who comes to your site and how long they view it.

You can also opt for collecting customers’ contact information; put them on mailing lists, send surveys to get feedback, or learn more about them. 

5. Mobile-friendly website

Ensure your website is very well viewable on phones. Every feature that would normally appear on a computer should be visible on the phone as well. Hire a skilled web designer for a well-established website.