Building on its successful launch of its Hungry Man’s noodles pack, Dufil Prima Foods, makers of Indomie Noodles has rewarded six lucky consumers of Indomie Belle full Comedy Challenge, as it unveiled 305 gram pack, Indomie Belle Full, into the market.
The company’s Marketing Director, Mr. Girish Sharma, explained that the Belle Full Pack had become imperative, to enable the brand take care of the nation’s growing youth population.
According to him, the Belle Full Pack, the biggest of all its packs, was introduced to cater for the needs of adults, whose appetite must have gone higher for the existing smaller packs of the brand.
‘It is our way of refuting that erroneous notion that the Indomie brand is only meant for kids. We realize that those kids of yesterday are growing, and as a result might find the existing packs too small to satisfy their hunger; hence our decision to introduce this 305gram,’ he stated.
He described the new offering as a product of huge consumer insight and research, conducted to find out what the consumers of the brand really wanted.
Meanwhile, Miss Atueyi Ada and Master Abiola Olorunyomi, emerged the grand prize winner of the sum of N1 million at the Indomie Belle Full Comedy Challenge, while five others were rewarded with the sum of N100,000 each at the brand’s online comedy drama, designed to Showcase and support creativity among the nation’s youths.