The brains behind the fast-growing online culinary needs, Zeelicious Foods, Winifred Emmanuel, has revealed that the success the brand had achieved in recent time was not only through hard work, but with a unique manner of content delivery.
According to her, the company, always have ‘value’ in mind whenever they deliver their recipes or tutorials to their audiences, with a global scope.
“I would say what makes my brand unique is the fact that I put my personality into what I do. I take people step-by-step on how to cook. If you have never entered the kitchen before and you want to learn how to cook, you can watch my video and successfully make the dish you want to make, so I take you to the value I have had from the very beginning. It’s not about putting the content out there, for me, it’s about adding value to the audience who would watch; another way I stay relevant is I am very consistent with my video creations. You
“I upload a video every Saturday so my audience knows when to expect a video from me; and whenever I am creating, I add creativity to it. I simplify it and add a creative touch to it. Being in the culinary work requires that you also have other professionals you work with. For example, you need a professional crew with copy writers who can actualize your dream,” she said.
For Winfred, professionalism makes the huge difference between her and other competitors. “Before we shoot a video, there is something called pre-production plan, where we draw the story board. First of all, I decide the recipe, then I have a meeting with the production crew and we go through the recipe and ensure each step Is well captured. After this, we draw the story board which guides us through shooting.”
Speaking on why she ventured into TV, she said, “it is part of the strategy to have a wider audience. Some people don’t have access to the online platform because of data but they have TVs. It’s a totally different audience so I needed to go into it. Nature has a way of bringing someone who loves what I am in doing to my way. The person had the network with the TV stations and she was able to take the content to TV.”
YOU SHOULD NOT MISS THESE HEADLINES FROM NIGERIAN TRIBUNE
TOUGH POLICIES: IMF, World Bank Take Over Nigeria’s Economy •More Pains Ahead For Nigerians
ALTHOUGH this seems a difficult period for Nigerians, Sunday Tribune investigations have, however, revealed that it could actually be a signal to the beginning of more unbearable pains in the form of economic policies as the Federal Government continues to implement the stringent conditions of its international creditors…
What I See Around The Villa — Primate Ayodele
In this interview by KEHINDE OYETIMI, founder of Inri Evangelical Spiritual Church, Lagos, Primate Ayodele speaks on both global and local issues…
High Cost Of Fuel, Electricity Will Ruin Our Lives — Market Leaders, Business Owners Lament
CONDEMNATION of the hike in petroleum products and electricity went notches higher at the weekend as more Nigerians flayed the decision of the Federal Government to take such a decision not minding the fatal blow dealt the economy by the coronavirus pandemic…
No Govt Has Raped Nigeria Like Buhari’s — Labour Leaders
WITH last week’s increase in the pump price of fuel, the organised labour has warned President Muhammadu Buhari against pushing Nigerians to the wall, saying no government has raped the country like the current administration. The labour leaders, in separate interviews with Sunday Tribune, said Buhari has lost touch…
P&ID $10B Scandal: How Govt Officials Frustrated Nigeria’s Case — Shasore
FORMER Lagos State Attorney-General (AG) and Commissioner for Justice, Olasupo Shasore, a Senior Advocate of Nigeria, at the weekend opened up on the salacious scandal trailing the controversial contract crisis between Nigeria and an offshore Shell company, Process and Industrial Development Limited…
What Caused My Rift With Oshiomhole — Obaseki
THE Edo State governor and candidate of the Peoples Democratic Party (PDP), Mr. Godwin Obaseki, has said that one of the reasons his predecessor, Adams Oshiomhole is against his re-election bid is his reversal of the sale of Edaiken Market, which Oshiomhole sold to his friends…
By Adewale Ajibuwa A few years ago, the National Universities Commission (NUC) granted formal approval…
THIS year’s Father’s Day, Nigerian men deserve more than applause—they deserve healing. Fatherhood is often…
By Ismaila Isah IN a bold move to bridge the gaps in Kogi State’s road…
By Samuel A. Ogungbemi “THE unacknowledged wink of our eyes later becomes uncountable number of…
160 men have been engaged as a volunteer support group to promote and boost access…
The Vice-Chancellor of Osun State University, Osogbo, Professor Clement Adebooye, on Wednesday x-rayed the ongoing…
This website uses cookies.