The Chief Executive Officer of AfroStreet, Obasola Olushola has said that collaboration with World Arts, Culture and Tourism (WACT) Congress scheduled for Osogbo in Osun state is meant to take the event to the next level.
Olusola, in a release made available to Travelpulse and MICE, said the tourism trend globally centres round collaboration and to have the best in the value chain of an industry, all those that complete the value chain must synergise to make it work.
“As the Chief Executive Officer of AfroStreet Ltd, I recognize the pivotal role that tourism plays as a major revenue earner, not only at present but also in the foreseeable future, which is one of the aims of partnering with the WACT Congress drive sustainable growth in the tourism sector.
“In today’s global trends, tourism stands as a beacon of economic prosperity, cultural exchange and community development, however, to fully explore its potentialities, destinations must embrace strategic partnerships to develop innovative incentives through human driven activities.
“This is where the WACT Congress comes into play, serving as a convergence platform for collaboration, knowledge sharing and sectorial revolution.
“The congress provides access to a global network of core industry stakeholders, leaders and policymakers. Through participation in congress events, destinations can forge meaningful connections, exchange best practices, and explore opportunities for collaboration and growth.”
Obasola explained that the WACT Congress serves as a platform for knowledge exchange and capacity building, adding that in an era characterised by rapid technological advancements and shifting consumer preferences, staying ahead of the curve is essential for destinations seeking to thrive.
“By engaging with experts and core stakeholders at the congress, destinations can gain valuable insights into emerging trends, innovative strategies, and sustainable promotion that can enhance competitiveness and attractiveness to visitors.
“As the global community increasingly prioritizes environmental conservation and responsible travel, destinations must embrace sustainable tourism initiatives that minimize negative impacts on the environment and local communities.
“Through collaboration with the congress, destinations can access resources, tools and frameworks to develop and implement sustainable tourism strategies that balance economic growth with environmental stewardship and social responsibility.
“As the CEO of AfroStreet Ltd, I am committed to harnessing the opportunity of partnership with the WACT Congress to drive sustainable growth and prosperity in the tourism sector.
“Together, we can unlock the full potential of tourism as a catalyst for economic development, cultural exchange, and environmental conservation, benefiting not only our company but also the communities and destinations we serve.”
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