As Folorunso Coker’s tenure as Director-General of the Nigerian Tourism Development Authority (NTDA) winds down, industry watchers are keen to know his next move.
Having spent two terms revitalising Nigeria’s tourism sector with innovative campaigns like Tour Nigeria and championing digital transformation in the industry, Coker leaves behind a legacy of growth and modernisation.
Speculation is rife that he may transition into a broader role within Nigeria’s economic or creative sectors, leveraging his vast experience in governance, hospitality, and tourism marketing. Some insiders suggest he could take on an advisory position within the federal government or explore private-sector opportunities in tourism consultancy.
With his track record of driving tourism as a tool for economic diversification, many believe Coker will continue shaping Nigeria’s travel and hospitality landscape in one capacity or another. Whether through policy advocacy, entrepreneurship, or another leadership role, one thing is certain his influence in the sector is far from over.
Believed to be a prominent protege of the President, Bola Ahmed Tinubu, ‘Folly’, as Coker is fondly called, is destined for another role judging by the echoes from all quarters.
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