We need more originality, craft, creativity, AAAN boss charges members

•Unveils new LAIF management board, 21stEdition activities

President of the Association of Advertising Agencies of Nigeria (AAAN), Lanre Adisa, has charged advertising practitioners to be more creative, original and innovative in their crafts to enable them, and by extension, the industry, compete effectively with the best globally.

The AAAN boss gave the charge in Lagos while announcing the commencement of the 21st edition of the Lagos Advertising and Ideas Festival (LAIF), and the unveiling of the Festival’s new Management board.

He explained that this year’s LAIF theme, “From Glitch to Great”, is not just a slogan,  but a powerful reminder that the path to greatness is rarely perfect.

According to the Noah’s Ark boss, the journey from glitch to great, from local acclaim to global relevance, will always demand more from every practitioner.

“It will demand more originality, more craft, more innovation, and more courage to create ideas that can stand shoulder to shoulder with the very best in the world,” he said.

In her remarks, the newly elected president of the Lagos Advertising and Ideas Festival (LAIF) Management Board, Funke Adekola, expressed the commitment of the board to building on the previous board’s key learnings and structural momentum, and creating a festival that truly reflects the progress the industry has achieved, as well as a governance structure that mirrors the modern creative economy.

READ ALSO: Budget Office clarifies repeal, re-enactment of 2024/2025 Appropriation Acts

Adekola stated that the new leadership will drive LAIF not only to establish itself as the champion of creative advertising but also as the ultimate benchmark for total business and cultural impact.

She explained that the team is determined to position LAIF as the launchpad for the next operating system for African creativity, not just celebrating excellence but catalysing the future.

According to her, the one-week-long event, scheduled for November, this year, will feature knowledge-sharing sessions, including C-suite fireside chats and masterclasses dissecting tech, AI, brand strategy, and commercial growth, among other activities.

Other members of the board are Jumoke Akinyele, Vice President; Victor Oyaroro; Tobi Williams; Rotimi Ade-Onajobi; Toheeb Balogun; Anne Obaseki; Dr. Meksley Nwagboh; Segun Akinyemiju; Sandra Amachree; Israel Obatunde; Olabisi Olusanya; and Jonathan Oyovwevotu.