Viva unveils winner of Viva brand ambassador challenge to reward customer loyalty and creativity

Viva, a leading home care brand from Aspira Nigeria Limited, has officially unveiled the winner of its ambassador challenge, an initiative designed to celebrate creativity, reward loyalty, and empower everyday customers as the brand’s true ambassadors. Through this initiative, Viva is spotlighting its flagship products, Viva Plus Detergent and Viva Dishwashing Liquid, while reinforcing its commitment to building stronger connections with its consumers.

The challenge, which attracted entries from across the country, invited customers to showcase their creativity for a chance to become a brand ambassador. From this pool, 100 entries were shortlisted based on quality and creativity, culminating in a virtual live reveal hosted by brand ambassador Nancy Isime, where the Top 10 entries were unveiled through a raffle draw.

The ten unveiled participants then underwent various checks and assessments based on their creativity and innovation by the Viva team, as well as a public voting process on Viva’s Instagram page. From this process, Hafsat Halliru Ismail, a content creator from Plateau State known on Instagram as @harphsynah, emerged as the final winner. She has now secured a ₦5 million ambassadorial deal and will be featured on billboards, in commercials, and across other exclusive brand engagements.

Speaking during a raffle draw event where the top ten entries were selected, Nancy Isime emphasised the uniqueness of the initiative: “Being a Viva ambassador has never been about endorsements alone. It’s about carrying the brand into real experiences,” said Nancy during the event. “Seeing Viva extend this opportunity to everyday customers is powerful; it transforms the relationship from consumer to co-creator.”

Lynda Aguocha, Head of Advertising and Public Relations at Aspira Nigeria Limited, emphasised that the initiative is part of a larger brand philosophy: “This is not a campaign in isolation. At Viva, we see our customers as the lifeblood of the brand. By spotlighting them, we are making a statement about the future of marketing, one where influence is nurtured from within, not outsourced.”

The winner has now been unveiled as Viva’s newest official Brand Ambassador and will play a central role in the brand’s future engagements and storytelling. With this bold initiative, Viva reaffirms its position as a pioneer in customer-driven innovation, setting a new benchmark for how Nigerian brands can inspire trust, foster loyalty, and build a true sense of shared ownership with their communities.

About Aspira Nigeria Limited

Aspira Nigeria Limited is the leading manufacturer and distributor of household cleaning and personal care products, serving Nigerian consumers for over 15 years with a diverse range of quality yet affordable products, including Viva Plus Detergent, Viva Dishwashing Liquid, Siri Soap, Biotol, Oracare, Fizz Detergent, Sabil, Chic, Family Care, Baby & Me, Fizz Manuka, and MP3 soap.