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ColumnsEntrepreneurship Rendezvous

Value innovation laws and logic Don’t just advertise value, add it.

Niyi Kolade
September 16, 2024
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“If you’re not doing something with your life, then it doesn’t matter how long you live. If you’re doing something with your life, then it doesn’t matter how short your life may be. A life is not measured by years lived, but by its usefulness. If you are giving, loving, serving, helping, encouraging, and adding value to others, then you’re living a life that counts!”

—John C. Maxwell

 

The joy of an academic is to contribute to knowledge. Similarly, the greatest delight of an entrepreneur is to create value. Leaders – academic, entrepreneurial, political or religious leaders are individuals or organisations who add value and leave a thing better than they met it.

Entrepreneurs create value, leaders add value, while business leaders add commercial value to creativity and knowledge. Entrepreneurial leaders add value by applying creative solutions to problems and to opportunities to enhance and to enrich people’s lives.

Value in its rawest form is packaged in knowledge and creativity. Entrepreneurial leaders are not necessarily academics or creatives, they are visionary actors who simply add value and make impact.

What vision is to leadership is what value is to entrepreneurship. Leadership is the ability to create rules and set goals. It is the capacity to follow through to see that rules are followed and goals are achieved. Entrepreneurship, on the other hand, is the ability to apply creativity and knowledge to problem solving. It is the capacity to follow through to see that value is created, added and traded.

 

 Trade value

Don’t just add value, trade it.

Adding value isn’t so hard, trading it is. The central issue in entrepreneurship is the commercialization of value. The goal of entrepreneurship and business is to add and trade value, respectively. Business owners trade value, while business entrepreneurs add and trade value.

Summarily, entrepreneurship is about adding and trading value. Business leaders are individuals or organisations who take entrepreneurial ideas from indoors to industry for commercial exploitation.Value creation is the central issue in business success and economic prosperity. Moving from conceptualization to commercialization is adding value to creativity or knowledge and turning it into an economic good.

 

Value innovation laws and logic

“All wealth comes from adding value, from producing more, better, cheaper, faster, and easier than someone else.” – Brian Tracy

One of the things that differentiates business entrepreneurs from business owners is the ability and capacity to add value without necessarily adding an additional cost for the customers.

Value innovation challenges conventional strategic logic by creating a completely different and irresistible offering, regardless of industry conditions or competitors’ actions. It is the simultaneous pursuit of differentiation and low cost, resulting in a leap in value for both buyers and the company.

 

Laws of value innovation

  1. Add value to business
  2. Add no cost to value
  3. Add value to customers

Businessowners trade value for profit, while business entrepreneurs add value to products to satisfy customers. Constant innovation and customer satisfaction are the priorities of business entrepreneurs. It is a simple logic that when customers are satisfied for the utility they get from consuming a product, customer brand loyalty increases. The more the utility the more the loyalty.

The best customer satisfaction is cost satisfaction. Summarily, entrepreneurship is about adding and trading value and the greatest delight of an entrepreneurial leader is the commercial success of value which in turn is traded for impact.

“Wealth is created from creating value.”

– Randy Gage

“Use your mind to think about things, rather than think of them. You want to be adding value as you think about projects and people, not simply reminding yourself they exist.”

– David Allen

“When you live your life in alignment with a purpose that is centered on selflessly adding value for others, opportunities become abundant and your life becomes fulfilled.” – Hal Elrod

“Future is about creating value. If we have tools to empower each other, more possibility is reality.”                          – Jessica Jackley

“Real value means people value-and creating value really means helping people choose better lives.” – Oliver DeMille

“Productivity is creating value and delivering it to people. All other busywork is unproductive fluff and should be minimized.” – Steve Pavlina

“Creating value is an inherently cooperative process, capturing value is inherently competitive.” – Barry Nalebuff

“Best part of my job is fulfillment. When I see that, that we’re creating value, that we’re helping improve people’s lives, and we benefit from it, so it’s a system of mutual benefit. Our philosophy’s working. That’s what turns me on. That’s what keeps me going.” – Charles Koch

“Oh, I’m all about small business. I think what we’ve learned from big business and big Wall Street is that unchecked greed and the creation of false value gets us all in trouble. If we look at the American economy, who’s really creating value? It’s the small businesses.”  – Robert Herjavec

“All the corporate welfare, yeah, it goes from cash payments to debt, to regulations on the competitors, to restrictions on trade, to mandates. You name it, anything so that business doesn’t have to do a better job of creating value for others – they can just get the system in their favor.”  – Charles Koch

“Today it’s fashionable to talk about the New Economy, or the Information Economy, or the Knowledge Economy. But when I think about the imperatives of this market, I view today’s economy as the Value Economy. Adding value has become more than just a sound business principle; it is both the common denominator and the competitive edge.” Arthur Levitt Jr

“Online hierarchies are inherently dynamic. The moment someone stops adding value to the community, his influence starts to wane.” – Gary Hamel

“Flourishing goes beyond happiness, or satisfaction with life. True, people who flourish are happy. But that’s not the half of it. Beyond feeling good, they’re also doing good-adding value to the world.” – Barbara Fredrickson

“We all die. The goal isn’t to live forever, the goal is to create something that will.”

– Chuck Palahniuk

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