The BAT Ideological Group has appointed veteran journalist and media professional, Arabirin Aderonke Atoyebi, as its Director of Media and Publicity.
The Group said the appointment reflects its commitment to strengthening strategic communication and public engagement as it advances its ideological and political objectives.
Atoyebi brings close to two decades of experience in journalism, media management, and strategic communication.
She has built a reputation for professionalism, credibility, and in-depth storytelling across both print and sports media.
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Her career includes editorial and reporting roles with leading Nigerian media organisations such as The Sun newspaper, as well as serving as Director of Marketing at the Nigeria Premier League and working with Naij Media Limited.
Over the years, she has covered national affairs and sports, earning recognition for accuracy, depth, and journalistic rigour.
In a statement, the BAT Ideological Group expressed confidence that her experience and leadership will strengthen its media outreach in support of the Bola Ahmed Tinubu 2027 agenda and beyond, particularly in shaping informed public discourse and effective engagement with local and international media.
The Group added that her appointment is expected to enhance its visibility and influence across platforms, while congratulating her and wishing her success in her new role.
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