Some of the top companies in a given area became really big in no time because they are available in many countries. There are a few gambling sites that also decided to take this route, and it seems like PalmsBet Bulgaria is among them. Even though the company’s primary market is a small European country, it also has clients from Kenya. Needless to say, it is just a matter of time before it also becomes accessible in places like Nigeria.
Every brand has a group of people responsible for its marketing strategy. Those employees have to think of different things they should do to promote the brand and make it accessible in as many countries as possible. Unsurprisingly, Palms Bet only works with the best in a given industry, so the people who work there came up with unique ideas.
Let’s go over some things that Palms Bet does to promote its services across multiple countries.
The affiliate program
Running ads and other kinds of things usually have a good result on a given gambling brand’s popularity. However, those things are expensive, especially if they are featured on TV. What’s more, brands like Palms Bet actually hired some of Bulgaria’s top stars for their ads, which means it costs them even more.
It seems like the marketing team realized it also needed to do something else to make the brand more popular. So, besides the many ads and other things, the company also introduced an affiliate program. The latter is one of the most popular ways of advertising gambling sites because it allows people to receive rewards if they promote a given brand’s services.
People interested in affiliate marketing know that most gambling brands are a part of larger organizations. There are loads of examples of big corporations with more than 5 or even 10 bookies and casinos. Luckily, Bulgarians and gamblers in other jurisdictions who want to advertise Palms Bet will see that this brand actually has its own affiliate network.
Those who want to become a part of it will need to create an account and provide the required information. The commissions themselves can reach up to 50%, which makes Pals Bet one of the top-tier sites for affiliate marketing.
Your gambling affiliate commission depends on how much revenue you generate. The lowest amount is 35%, which is still really impressive compared to what’s available on other sites.
Land-based casinos
The second thing that will inevitably have an effect on a given gambling brand’s popularity has a land-based casino. Although many people do not use those things anymore, there are hardcore gamblers that prefer the brick-and-mortar gambling zones. What’s more, having a real casino definitely positively affects a given operator’s trustworthiness.
People who’ve been to Bulgaria and are interested in gambling have probably noticed that the Palms Bet has real casinos. There might not be that many alternatives to choose from, but punters who want to experience something special can go to the casino and try out various options.
The bad news is that Palms Bet will need to use a lot of resources if it wants to build land-based shops and casinos in countries like Nigeria and other parts of the world. As you can probably guess, going for something like this is not easy and requires the given company to have a lot of money.
International welcome promotions
The last thing that can help Palms Bet become a world-famous iGaming website is to update its promo section and provide more bonuses. Nowadays, the company rewards new users in Bulgaria and Kenya, but it has yet to offer something to gamblers from other places.
The good news is that creating a new bonus won’t be hard because the company can come up with all sorts of things. Keep an eye on the bonus section if you want to check whether Palms Bet has any new propositions for new users.
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