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ColumnsWomen Wealth & Wills

‘The consumerist culture: Spending is good, saving is boring’

Omolara Garuba
February 15, 2025
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I recently came across a thought-provoking statement that resonated deeply with me. “The system was rigged against us, no one taught us how to save or keep money while growing up.” It’s a sentiment that echoes the frustrations of many individuals struggling with financial literacy today.

As I reflected on this statement, I realized that it’s not just a personal issue, but a global problem. We’re living in a world where financial literacy is not prioritized, and the consequences are far reaching.

Think about it. From a young age, we’re taught how to spend money, not how to save or manage it. We’re bombarded with advertisements encouraging us to buy the latest gadgets, fashion trends, and luxury items. The message is clear: spending is good, saving is boring.

They sold us a lie. We’ve all been there – bombarded with advertisements, social media influencers, and cultural pressures that scream one message: “Spending is good, saving is boring!” This mindset has become a pervasive part of our consumerist culture, and it’s leading many people down a path of financial instability.

The “spending is good” mantra is everywhere. We’re constantly encouraged to treat ourselves, indulge in luxuries, and keep up with the latest trends. And why not? Spending can be fun, and it’s often seen as a way to reward ourselves for our hard work.

But here’s the problem: this mindset is not sustainable. When we prioritize spending over saving, we’re essentially living paycheck to paycheck, with no safety net to fall back on. We’re leaving ourselves vulnerable to financial shocks, such as job loss, medical emergencies, or unexpected expenses.

And what about the “saving is boring” part? This mindset is just as damaging. Saving is often seen as a necessary evil, something we have to do but don’t really want to.

They left out the empowering and fulfilling part of savings. When we save, we’re taking control of our financial futures. We’re building a safety net, paying off debt, and working towards long-term goals. Saving is a key part of achieving financial stability, and it’s essential for building wealth.

But what’s the result of this mindset? We now have a generation of individuals who are struggling to make ends meet, living paycheck to paycheck, and drowning in debt. It’s a vicious cycle that’s hard to break, and it’s not just limited to individuals.

The financial literacy gap has far-reaching consequences for families, communities, and even entire economies. When individuals are not equipped with basic financial knowledge, they’re more likely to make poor financial decisions, which can lead to financial instability, poverty, and inequality.

So, what’s the solution? It starts with education. We need to prioritize financial literacy in our schools, communities, and homes. We need to teach children and adults alike the basics of personal finance, including budgeting, saving, investing, and managing debt.

But it’s not just about education. We also need to address the systemic issues that perpetuate financial illiteracy. We need to create policies and programs that promote financial inclusion, access to affordable financial services, and consumer protection.

In my view, financial literacy should become a fundamental human right. The key to unlocking economic empowerment, financial stability, and a better future. So, let’s work together to close the financial literacy gap and create a world where everyone has the knowledge, skills, and resources to manage their finances effectively from childhood.

READ ALSO: FG introduces two new savings bonds with up to 18.23% interest


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