Taojaa, an innovative digital SaaS e-commerce platform dedicated to reshaping how Nigerians shop online, has announced the commencement of its seed funding round. The initiative is being led by the company’s CEO, Akinpelumi Akinniyi, alongside Technical Product Manager, Chika Nkwocha, as the company looks to scale its operations and strengthen its technological infrastructure.
Founded with a mission to deliver a seamless, reliable, and locally attuned online shopping experience, Taojaa.com has quickly earned a reputation for innovation, trust, and accessibility. With its growing customer base and strong vendor partnerships, the platform is now positioning itself to capture even more of Nigeria’s evolving digital commerce market.
The upcoming seed round will focus on accelerating Taojaa.com’s expansion plans, enhancing the shopping experience through improved platform features, and building robust support systems for both customers and vendors. The funds raised will also support product development efforts aimed at ensuring faster delivery times, smarter product discovery, and better personalisation.
Speaking about the fundraising, Akinpelumi Akinniyi stated, “This next phase is about scaling with purpose. Taojaa.com isn’t just an e-commerce site, it’s a movement to redefine how everyday Nigerians access goods and services. We are building something people can rely on, and we’re inviting partners who see that vision.”
Chika Nkwocha emphasised the platform’s tech-forward approach, noting that “what sets Taojaa.com apart is not just what we sell, but how we sell it. We’re constantly integrating technology in ways that simplify commerce and make it more human. This funding round gives us the room to go even further.”
Taojaa’s leadership has opened the floor to mission-aligned investors who are passionate about technology-driven solutions for Africa’s consumer market. The team believes this funding will mark the beginning of a more inclusive and scalable e-commerce era tailored to the unique needs of Nigerian buyers and sellers.
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