Reminiscences, as Marketing Edge celebrates Shobanjo at 80
Though it was meant to celebrate the Chairman of the Troyka Group,…
5 tips to start affiliate marketing in Nigeria
If you’re looking for skills to learn to earn a primary income…
Career paths to explore in marketing in 2024
Marketing is an excellent place to start if you have questions about…
EXMAN sensitises UI students on experiential marketing
As part of its ongoing efforts at bridging the gap between the…
Marketing: Capstone of Resilience
I am an alumnus of Yale University and Jeffrey Sonnenfeld, a Professor…
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The fusion of psychology and technology Marketing is gainful if it›s gameful!…
5 ways storytelling can help your brand
Storytelling is a unique way of conveying messages with an end goal…
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First of all, entrepreneurship is the practice of Problem-solving, Innovation, Value-creation, Opportunity-finding…
Collaboration, key to developing Nigeria’s marketing communication space —Expert
A marketing communication practitioner, Mr. Funmi Onabolu, has called for collaboration and…
Why businesses should embrace data analytics in marketing — Efe Uduigwomen
From studying sociology to communications and finally making the leap to marketing…