Experience economy Experienced brands sell experiences instead of products
THE best brands sell feelings instead of products. Entrepreneurs are creators and…
Carnival Calabar third Dry Run ushers in more brands’ support
The third Carnival Calabar dry run, which took place on December 8,…
IMC: Practitioners, brands to receive Marketing Space 10th Anniversary Awards
The board of Marketing Space has announced plans to honour outstanding individuals,…
Challenging economy: Why brands must come down their ‘high horses’ —Expert
A marketing communication expert, Dr Dare Ogunyombo, has advised ‘premium’ brands to…
CSR: Why corporate entities, brands must support government —Ashiwaju
THE Group Corporate Communications and Events Manager, Dufil Prima Foods Ltd, Temitope…
Industry practitioners to discuss brands, consumerism in challenging economy at MCCA 2024
Organisers of the annual Media Consortium Conference Awards (MCCA) have said the…
Why PR practitioners must stress the necessity of goodwill to organisations, brands
THE Director of Corporate Communications and CSR, Airtel Nigeria, Mr Femi Adeniran…
Bukka Hut set to rebrand
Bukka Hut, one of the leading QSR brands in Nigeria, has announced…
Institute to honour brands, marketing practitioners at 2024 awards
THE Institute of Brands Management of Nigeria (IBMN) has disclosed plans to…
Why brands must make media monitoring, compliance a priority —Expert
AN integrated marketing communications expert, Philip Odiakose, has stressed the need for…
and then