SJW entertainment here to make the Nigerian music industry greater —CEO, Sir Justine

“The Nigerian music industry has grown tremendously over the years and has had some wonderful records in its score card but we are not done yet, in fact we are just getting started.” These were the words of SJW Entertainment CEO, Sir Justine, while speaking to journalists at his Lekki office recently.

Speaking on how the entertainment company is poised to impact the Nigerian music industry, the Imo State born label executive said, “I established SJW not just because I want to make a difference in the entertainment scene but because I want to be that difference. The industry is great but I’m here to make it greater. SJW is undoubtedly the fastest growing music company in the continent of Africa and we exist to shape culture through the power of artistry.”

He added, “We are a community of entrepreneurs committed to creativity and innovation. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in Africa. We identify and develop recording artistes and songwriters, we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

“We are the home for music’s greatest artistes, innovators and entrepreneurs. Because music has a powerful force for good in the world and unique in its ability to inspire, bring people together, we at SWJ serve our communities. Together we dream, create and live it”, he said.

SJW is the home label to ‘Wetin We Gain’ crooner Victor AD, and the newly signed Blaq Jerzzy, a song writer, performer and music producer known to have produced hits for Wizkid, Tiwa Savage and many others.

Before venturing into the music business, Sir Justine was a tycoon in the real estate and fashion community and his love for classic cars made him venture into that line of business too.

Speaking on the arduous task of nation building, Sir J, as he is fondly called by close friends and associates, said, “The burden of nation building rests on all of us, we must play our part in assisting the government in doing theirs. My wish is to build an institution/academy for young talented music artistes.”