Routa Raises $7 Million to Strengthen Nigeria’s Logistics Backbone

For years, logistics in Nigeria has been seen mainly through the lens of delivery speed. But for many businesses, the real breakdown happens long before the truck leaves the gate. Poorly coordinated transport routes, unreliable midstream infrastructure, and limited visibility into goods movement have created a fragile system where delays and losses are almost expected.

Routa, a logistics company founded by Adeleke Hassan, has raised $7 million in growth funding to address these persistent challenges head-on. The company focuses on building the connective tissue of Nigeria’s logistics network, ensuring that goods don’t just leave point A but also arrive at point B on time, intact, and with a clear record of their journey.

From its inception, the company’s mission has been simple: give Nigerian businesses logistics they can depend on without having to build expensive, in-house distribution systems. Its operations span key trade corridors, offering fleet coordination, secure transit hubs, and an integrated tracking system that connects every stage of the movement process. By pairing physical infrastructure with intelligent routing software, the company provides an end-to-end operational layer that keeps supply chains predictable.

The funding round backed by transport operators, infrastructure-focused investors, and regional supply chain partners; signals growing recognition that solving Nigeria’s logistics problem requires more than last-mile fixes. While much attention has gone to delivery apps and digital platforms, the company is tackling the underdeveloped core: the routes, handoff points, and operational systems that keep goods flowing without disruption.

Every shipment that passes through the company’s network is logged, tracked, and managed against strict efficiency and accountability protocols. Businesses using the service don’t just get transportation, they get structured operations. For industries such as manufacturing, retail distribution, FMCG, and agriculture, that means less time firefighting and more time fulfilling demand.

“Many businesses think their delivery problem is about speed,” said Adeleke Hassan, CEO and founder of Routa. “In reality, it’s about structure. Without reliable routes, proper tracking, and operational discipline, speed just becomes another risk. We’re here to give Nigerian businesses logistics they can actually count on.”

With the $7 million injection, the company plans to expand its fleet capacity, open additional transit hubs in underserved regions, and roll out advanced routing and documentation tools. The company will also invest in training programs to equip its operations team with the skills needed to manage scale while maintaining reliability.

Unlike many startups that rely on flashy technology as a substitute for infrastructure, the company’s approach is grounded in practical execution. It focuses on how goods move, where they pass through, and what systems are in place to prevent breakdowns. In a market where a single missed link can derail entire supply chains, that middle layer is often the most important and the most neglected.

As the company moves into its next phase, it’s not chasing speed for speed’s sake. It’s building the logistics foundation Nigerian businesses need to grow with confidence, one reliable route at a time.