Categories: Business

PZ Cussons brands seek fashion talents with new competition

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7 years ago

PZ Cussons brands, Imperial Leather and Canoe have announced the launch of a fashion design initiative, tagged Masters of Style, aimed at harnessing budding fashion talents in the country.

The competition, set to kick off with the campus edition, is targeted at university undergraduates with talent in fashion designs

Speaking on the competition, Head of Marketing, PZ Cussons, Charles Nnochiri explained that the fashion design initiative is aimed at discovering young and budding talents, aspiring to become fashion designers in the industry.

Nnochiri stated that the maiden edition of the competition would be open to only students of select universities across the country.

‘As you may know our brands, Imperial Leather and Canoe are big on luxury and style and have over the years supported many initiatives that have promoted the entrepreneurial spirit amongst Nigerian youths.

“We have only thought it necessary to set up a platform that will continue to give rise to fresh talents in fashion designing and give them the initial push and support they need to go on and achieve their dream of becoming top designers.

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“The youth being the future of our nation is not lip service to the PZC brand; hence our decision to invest in the brighter and productive future, through the ‘Masters of Style’ competition’, he stated.

This maiden edition, which will focus on Universities of Jos, Port Harcourt, Benin, Lagos, and Calabar, will provide opportunities for students in these universities with talent and passion for fashion designing, to enter the competition by registering online, with the participants, expected to upload photos of their designs on the website.

The winner of the competition is expected to walk away with a cash prize of N500,000, an internship program with a top Nigerian fashion designer and a once -in -a lifetime opportunity to showcase his/her collection at one of Nigeria’s top fashion shows.