Practitioners, experts gear up for 4th WPRD

For the fourth year, public relations practitioners, students, and industry thought leaders will gather on July 16, 2024, to celebrate, share knowledge, and address critical issues facing the PR and communication landscape for the highly acclaimed global event, World PR Day (WPRD).

WPRD is an annual event instituted in 2020 for practitioners to celebrate and take pride in the shaping and building of brands through strategic communications. In the past three editions, it has provided a platform for professionals to set standards for the practice, create a unified agenda, and continue to help brands, companies, and governments understand the crucial role the industry plays in shaping businesses.

Speaking about this year’s edition, themed “The Future Of Public Relations In A Changing World,” Ayeni Adekunle, Convener of the World PR Day, said that activities will be held across the globe with the aim of furthering the message of not only what PR practitioners do, their contributions to the growth and success of businesses, and also help professionals understand the trajectory the industry is taking a rapidly changing world.

There has been, for years, a misconception by the general public regarding what PR professionals do. While some view their role as ambiguous, others do not trust public relations practitioners as a report by PR Week showed. Even more extreme are public views that see the industry as one contracted by brands to ‘deceive.’ Another study by PR Week reviewed that 92 percent of surveyed 1,500 Britons believe that brands and organisations use PR to “hide the truth and cover up mistakes.”

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