Odunwire secures landmark collaboration with PUBG Mobile

Adeeyo Odunayo, popularly known in the gaming world as Odunwire, has secured a landmark paid collaboration with PUBG Mobile (PUBGM), marking a major milestone for Nigeria’s gaming scene and African content creators more broadly.

Odunwire has steadily built a reputation for energetic gameplay, interactive live streams and a strong digital presence across platforms such as TikTok and YouTube. His consistency, coupled with an authentic connection to his audience, has earned him a loyal following and positioned him as one of the most prominent gaming creators in the region. The new partnership with PUBG Mobile, one of the world’s most successful mobile gaming titles, underscores his growing influence within the industry.

The collaboration is set to deliver exclusive PUBG Mobile content, community-driven engagements and appearances that will highlight both Odunwire’s creative identity and the immersive universe of the game. Industry observers view this as not only a significant step in his career but also a broader recognition of the potential within Africa’s expanding digital ecosystem.

Reflecting on the development, Odunwire described the partnership as the realization of a long-held ambition. “This isn’t just a deal — it’s a dream realized. I’ve played PUBG Mobile for years, and now working directly with the brand is surreal. It shows what’s possible when you stay consistent and keep showing up,” he said.

As Africa’s digital space continues to evolve, Odunwire’s achievement highlights the opportunities available to creators who combine talent with perseverance. His partnership with PUBG Mobile sets a new precedent for Nigerian gamers and signals the growing place of African voices within global gaming culture.