Sole distributor of Mobil fuel and lubricant brands in Nigeria, 11 Plc, has announced the unveiling of a pan-Nigeria radio campaign for its teeming consumers and target markets.
The new creative initiative, the lubricants company says, is aimed at strengthening its brands equity while educating motorists, mechanics and other key stakeholders about its Mobil Super 2000 and 3000 unique selling points, respectively.
The campaign, which hit airwaves three weeks ago, was launched to create fresh awareness for all category users of the premium lubricants during the Easter and Ramadan period and beyond.
The company, in a statement, explained that the campaign’s theme celebrates the quality of its products, while reinforcing and re-emphasising their competitive and unique selling points.
It added that its vision is to be the number one business group in Nigeria in terms of sustained service, quality and reliability and the first brand of preference by the consumers whilst conducting operations with high safety standards and environmental compliance.
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