Carnivals have long been cornerstones of cultural expression and community celebration, transcending borders and bridging socio-economic divides.
Beyond their vibrant displays of music, dance, and artistry, carnivals play a vital role in stimulating local economies, fostering social cohesion, and showcasing the rich cultural heritage of host communities.
As catalysts for socio-economic growth, carnivals attract millions of visitors worldwide, generating significant revenue streams for local businesses, artisans, and service providers.
They also provide platforms for cultural exchange, education, and community engagement, promoting cross-cultural understanding and appreciation.
Furthermore, carnivals are recognized as key drivers of sustainable tourism development, contributing to the preservation of cultural traditions, promoting local entrepreneurship, and empowering marginalized communities.
ALSO READ:FG reiterates commitment to energy security
In acknowledgment of the profound socio-economic impact of carnivals, the Kogi International Carnival 2024 is set to take center stage from December 1 to 7, 2024.
Themed “Come, Experience, Explore, and Invest in the Confluence State,” the carnival aims to celebrate unity, promote tourism, and inspire both local and international investments.
Internationally, carnivals such as the Notting Hill Carnival in the United Kingdom, Rio de Janeiro Carnival in Brazil, Venice Carnival in Italy, and Mardi Gras in the United States have proven to be powerful drivers of social cohesion, cultural promotion, and economic growth.
For example, a study commissioned by The Voice and conducted by JN Bank economist James Williams revealed that the Notting Hill Carnival generates over £396 million annually, with significant spending on accommodation, food, shopping, entertainment, and travel contributing to this total.
Events of this magnitude create jobs, provide opportunities to earn foreign exchange, and accelerate private sector growth while fostering social integration and community spirit.
In Nigeria, carnivals have significantly boosted the tourism sector, showcasing the nation’s rich cultural heritage to the world. Examples include the Calabar Carnival, Lagos Carnival, and festivals like Ojude Oba, Egungun, Durbar, Osun, Ofala, and New Yam.
To enrich Nigeria’s carnival scene further, the Kogi International Carnival aims to showcase Kogi State’s cultural heritage on a global stage.
The Kogi International Carnival, scheduled for December 1 to 7, 2024, will be a convergence of entertainment, fashion, food, drink, and tourism industry stakeholders, highlighting their innovations and creativity.
The event will span four key locations in Kogi State: Lokoja, Kabba, Okene, and Ayingba.
This week-long celebration will feature performances by local and international artists, capturing the rhythmic heartbeat of Nigeria’s diverse culture.
Traditional dance exhibitions will bring Kogi’s rich heritage to life, while culinary enthusiasts can savor a variety of local and international dishes.
The carnival will also highlight fashion through runway shows featuring African designs that merge modern flair with cultural traditions.
A grand parade will serve as a central highlight, with colorful costumes and elaborate floats narrating the stories of Kogi’s history and aspirations.
Workshops and masterclasses will offer attendees opportunities to learn skills in art, music, and entrepreneurship, empowering individuals and communities both creatively and economically.
Organizers have emphasized the inclusive and family-friendly nature of the event, offering free entry for children under 12.
The carnival has the potential to significantly boost Kogi State’s internally generated revenue, which currently stands at N23.5 billion per annum.
It will also help Nigeria earn foreign exchange from international tourists attending the event.
Additionally, the carnival offers opportunities to attract both local and international investors willing to invest in various sectors of the state and national economies.
Beyond economic benefits, it serves as a platform to preserve and promote the rich cultural heritage of Kogi State while fostering peaceful coexistence.
Visitors and tourists will also have the chance to explore historical sites in the state during the carnival, which will enhance its appeal.
These sites include the Azad’s Palace of the Ohinoyi of Ebiraland, colonial relics such as Lord Lugard’s House, Mount Patti, the World War Cenotaph, the confluence of the Niger and Benue rivers, and Ogidi, a town known for its unique igneous rock formations and traditional art and crafts.
The state’s natural landscapes, with hills and terrains that serve as hiking trails, also provide additional attractions for tourists.
and then