Jumia plans big for Black Friday, to gift mouthwatering prizes

The management of Jumia Nigeria last week said this year’s Black Friday sales event will be the biggest ever – the 2017 Jumia Black Friday Festival, featuring 1 million deals, a lottery giveaway that includes a brand new car and roundtrip airline tickets to Europe over the course of 31 days.

The much-anticipated event runs from yesterday till December 13.

According to the e-commerce giant, in order to ensure that the company brings its customers the best deals and widest assortment, it has partnered with top brands, including Intel, Pampers, Infinix, Phillips, Fero, HP, MTN, Coscharis and Air France-KLM among others to ensure complete success.

“For the first time ever, Jumia has also teamed up with music entertainment company, TRACE Naija to host a ‘MAD’ (Music and Deals) fest on Saturday, November 18. The exclusive 2-in-1 concert and shopping event will feature Nigeria’s finest artistes including Simi, Falz, Wande Coal, 9ice, Mayorkun, Niniola, Sound Sultan, Skales, Lil Kesh, Pencil, Jimmie DJ Consequence, DJ Cuppy, Nedu to thrill attendees to exclusive app flash sales and lots of exciting giveaways including a 500,000 naira shopping voucher,” said the Chief Executive Officer of Jumia Nigeria, Mrs Juliet Anammah.

Anammah explained that this year’s Jumia Black Friday is designed to bring customers exceptional value.

“We’re always looking to push the envelope for online shoppers and this year we’re bringing an even bigger dimension with exclusive app-only flash sales, a weekly black friday lottery draw and the first-of-its-kind TRACE and Jumia MAD fest.

“Some of this year’s surprise elements include a brand new Ford Figo from Coscharis Nigeria Limited to be awarded to the lucky grand prize winner of the 2017 Jumia Black Friday lottery. Shoppers simply have to shop during the course of the 31 day event to be eligible to win any of the prizes which includes five Air France – KLM return tickets to Europe; 20 discounted Air France – KLM tickets at 35 per cent off and much more. Shoppers can also enjoy a 10 per cent discount off their purchase when they make payment online using an FCMB bank account via Jumia Pay,” she added.

Supporting Anammah’s remarks, the Head of Engagement Marketing, Ojuola Asuquo stated that, “For those who have been looking to purchase and stock up on certain items, this is the best time to shop. Jumia has the best prices across different categories, from electronics to baby and kids items, customers will find everything on Jumia this Black Friday and even into the Yuletide season.”