The International Public Relations Association (IPRA), with headquarters in London, has shortlisted PRNigeria, Nigerian Air Force (NAF), and National Information Technology Development Agency (NITDA) among the finalists for the Golden World Awards (GWA) 2023.
PRNigeria was shortlisted for its “Nigerian Ladies in PR” campaign, where female interns and staff are trained and tasked with promoting inter-ethnic relations, national unity, good governance, and gender equality. It involved public speaking, press releases, article writing, social media engagement, and book publishing.
The NAF was shortlisted for enabling independent media reports and third-party news narratives on counter-insurgency operations. The reports and alternative narratives on the success of counterterrorism, widely used in the media, boosted citizens’ confidence and the troops’ morale.
The NITDA campaign was shortlisted, under Public Affairs/Government Relations Category, for deploying mainstream and social media as a tech regulatory agency in countering misconceptions by educating the public on the benefits of its Code of Practice for Social Media and Online Platforms.
The campaigns of the three finalists were undertaken in partnership with a multi-award-winning Image Merchants Promotion Limited (IMPR), the Publishers of PRNigeria and Economic Confidential.
IPRA, the leading global network for PR professionals, aims to further develop the practice and open communication through networking opportunities, its code of conduct and intellectual leadership. With 60 years of experience, IPRA, recognised by the United Nations, is present in many countries worldwide.
The annual IPRA Golden World Awards (GWA), established in 1990, recognises excellence in public relations in various categories. An overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. The 2023 event will be held in Barcelona, Spain, on October 20.
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