I’m not in competition with anyone – Olatokunbo Asabi

Olatokunbo Asabi is a seasoned fabric entrepreneur who has been in business for a while. In this interview with Yetunde Ajanaku, she reveals how she turned her passion into a profitable business, the challenges she has faced, and why local fabrics are gaining grounds.

In recent years, many Nigerians have embraced local fabrics over ready-made clothing. How has this shift impacted your business?

 The growing preference for local fabrics has had a profoundly positive impact on our business. We’ve seen an increase in demand, which has allowed us to expand our collection and reach a broader customer base. It’s truly encouraging to see Nigerians appreciating what we have culturally.

 Can you tell us how your journey into the fabric business began, and what inspired it?

My journey began with a deep love for fashion and a strong appreciation for our cultural heritage. My late mum was into fabric importation, and growing up, I was always fascinated by the vibrant colours, patterns, and even the distinct smell of the fabrics she brought home. That early exposure planted the seed. Later, my passion for creativity and style pushed me to start something of my own in the fabric world.

What were some of the early challenges you faced, and how did you overcome them?

The early days were tough. One major challenge was the inconsistency in the foreign exchange market—it really affected our pricing and sourcing. Managing staff and ensuring business security was also difficult. Limited access to capital. Also made scaling the business slow. But I started small, focused on growth, and remained patient through it all.

 Have you been able to create job opportunities through your business?

I currently have about seven staff members, and I’m proud that the business provides both employment and mentorship to others looking to grow in this space.

What’s the most difficult part of running a fabric business that people don’t often realise?

 Definitely, it is inventory management. Behind the scenes, there’s a lot of work involved in tracking stock, predicting demand, and ensuring we always have what the customers want. It’s a challenge many people don’t see. Another difficult part of it is having a trustworthy person around you. Those who work with you might be a challenging part.

There is hardly time to rest or have personal time for yourself.

How do you maintain strong relationships with your customers, especially repeat buyers?

Customer service is key. I pay attention to their needs, ensure the quality of our fabrics is consistent, and always encourage feedback. I want every customer to feel valued, and I use their feedback to improve our offerings. As they say, customers are always right and it is necessary for us to attend to their needs always.

If you are fortunate to meet amazing customers, trust me, you won’t let them go. Though some customers can be tough, but you try to deal with them with wisdom; at the same time, all customers are important.

What advice would you give to young women who want to start a business but feel discouraged by the economy?

 Let your passion lead the way. When you truly believe in yourself and what you’re doing, you can stay motivated even when things get tough. Passion gives you the strength to push through difficult times. Many youths of nowadays cannot endure tough times like we did, and it was that tough time that made us strong today. Once you believe in why you started the business, whatever that comes your way, you will surely overcome.

Do you believe more support from the government or private sector can help small businesses grow?

 Absolutely. More support, especially financial and structural, would go a long way in helping small businesses like mine.

How do you cope with competition in your line of work?

 Honestly, I am in competition with no one but myself. I stay focused on growing, learning, and delivering value. That mindset keeps me going.

Comparing yourself to what others are doing will only steal your joy. I only appreciate what others are doing I don’t compete with them. The sky is big enough for us all.

 How do you source your materials, and what challenges come with it?

 I source mostly from abroad—either by travelling or ordering. The biggest challenge is the instability of the exchange rate. It affects planning and pricing significantly.

 What types of fabrics are most in demand now, and how do you keep up with trends?

Right now, fabrics like Swiss voile, sequence lace, polished lace, and cotton are in high demand. I keep up with trends by constantly updating myself and staying connected to what’s new in the fashion world.

What role has technology or social media played in your business?

Social media changed everything for me. Running an online store alongside the physical one helped us reach a wider audience, build a stronger brand, and drive more sales—especially over the past ten years. I have met amazing people through social media which has helped my business to grow.

 Have you had any memorable customer experiences that shaped how you run your business?

Yes, I’ve had a few—both good and bad. Each one taught me something valuable about how to serve people better and improve the way I do business. You know people are not the same; you just have to learn how to relate with people differently and understand them better. This way, you can serve everyone better.

What advice would you give to someone who wants to start a fabric business but has little or no capital?

Start small. You don’t need to have it all figured out at once. With consistency and focus, you’ll grow over time. Don’t look at people who are enjoying what they’ve invested for years and compare your new beginning with them.

What legacy do you hope to leave behind through this business? And what’s next for you?

 I want to leave behind a legacy that inspires others to create, grow, and contribute meaningfully to the fabric industry. As for what’s next, I’m currently working on something outside the fabric business. When the time is right, it will be out there for everyone to see.

If given the chance to speak to policymakers, what changes would you advocate to support small business owners?

 I’d ask for a stable economy—that’s the foundation every business needs. Stability would make planning and growth much easier.

Do you believe someone needs to travel outside the country to succeed?

NO. Success doesn’t require relocation. You can build something remarkable right here if you’re focused and determined.

All of us cannot leave the country. You just need to know and understand what works for you and you must know your target audience. With dedication and perseverance, everything will work well.

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