Apart from being a Dee Jays’ delight in nightclubs and social events, Fele, which featured Davido’s protégé, Mayorkun has enjoyed massive rotation on radio stations across the nation.
Directed by TG Omori, the new video of Fele is a rich portrayal of African fashion and art. It is a deviation from the pervasive culture of depicting women in skimpy and indecent dresses.
According to Adegboyega, the video of Fele is a celebration of the real African woman, naturally beautiful and resplendent in gorgeous African attires.
“The African woman is a paragon of beauty. She’s ebony black, naturally beautiful and well-endowed. This is the more reason I have decided to celebrate the African woman in the visuals of Fele. And I can assure you that the video is a visual pleasure, a beauty to behold. It is a must watch for everyone, most especially, the real African woman. The video is available on all TV and cable stations across the country,” Adegboyega explained.
Shot at the iconic Nike Art Gallery among other locations, Fele video parades a cameo scene from Big Brother Naija star, Uriel Oputa.
Speaking further on the work, Adegboyega said: “Fele video was released as a solo effort just like the single because I’m still an independent artiste. And talking about the response to Fele, it has been overwhelming. Adults and kids were singing the song word for word and also dancing to its African percussions. Till date, people still send me videos of them dancing to the song.”
Adegboyega, who says 2017 has been his best year musically, has a strategy of getting the video across to his fans all over the country.
“My team and I have a strategy to ensure the visual of Fele gets across to all my fans in the country. We are airing the video on national television, cable TV and Internet so fans would be able to catch it on all the platforms,” he volunteers.
On his plans for the New Year, the artist says: “My plan for 2018 is to release more songs and more videos featuring many artists across the African continent. Also, I plan to do more stage performances as well as get the brand Adegboyega out there much more.”