Odinaka Joseph’s first major experience in modelling was at the Mr Ideal Nigeria where he came second. In this interview by Tunde Ayanda, the young man who juggles his modelling career with schooling expresses his wish for the industry and his many dreams. Excrpts:
The fashion industry is always filled with beautiful women which some people see as distractions, how do you handle this?
Honestly, it’s quite difficult to disregard the huge love, kindness and good wishes that have been shown towards me from a lot of ladies round the world. For me being able to socialise freely with them really gives me that sense of belonging . I guess being a ladies’ man has its own unique feeling, but generally, I like to treat everyone with respect and decency.
Has there been any untoward experience?
I’ve had quite a few embarrassing moments in my life, but let me keep it private.
Your first show, what was it like?
The first show where I made my first appearance was the Mr Ideal Nigeria pageant, which was quite a challenging experience for me. I bonded with friends who later became brothers as well as emerging first runner up in the competition. That was a great feeling and a beautiful moment in my life too. I can say that show has largely shaped my career today; it also came at a good time in my career.
How much were you paid for your first job?
My first real modeling job was more of a free job, although I got some incentives from it but as a young model coming up I was really passionate about my craft, so I really didn’t mind if I would be paid or not as long as I was doing something I really loved.
Who is Zander of Lagos?
My name is Odinaka Alexander Ojiavor-Joseph, however I’m also known as ‘Zander’ which is my stage name or ‘Zander of Lagos’ as my friends would call it.
I’m an international model, I also create lifestyle and fashion contents. I was Mr Ideal Nigeria – Earth king 2022, which gave me the opportunity to represent Nigeria at the Man of the World pageant , I also walked the Vie Fashion Show in Dubai last year, which was actually my first international runway show coupled with the fact that I had to juggle all of these activities with my school.
I’m currently studying environmental Science and Resources.
During the Man of the World competition, I was successfully placed Top 17 (Semi-Finals) out of over 23 different contestants from other countries and I emerged 13th position best with two bronze medals in best personality and best in formal wear.
What brought you into modelling?
I’ve always been a keen observer of colours and trends. I was attracted to magazines and all as a child and when I imagine my future, I see myself collaborating with top fashion brands like Christian Dior, Gucci, Versace, Bottega and getting top deals for advert commercials, musical videos and acting. I always love to dream.
I have many aspirations as to what I want to achieve and I also hope to leave an impact on this world for future generations. My first goal, which is the most important and is shared by my parents, two is to get my B.sc degree. My parents really want me to be educated because they feel that’s what it takes to succeed, after which I would set up a foundation which would help me reach to the poor and needy.
How do you feel participating at global events?
Participating in the “Man of the World” contest has created a significant impact on my personal growth, self-confidence, and social skills. Being part of the competition involves meeting new people, interacting with people from different backgrounds and exposing myself to different cultures and ways of life, which has broadened my perspective.
Also the rigorous training regime and competition have also challenged me physically and mentally, which has helped me developed determination and resilience.
Furthermore, the pageant has given me an opportunity to represent my country, culture, and personality on a global platform. I believe it is a stepping stone for future opportunities like bigger modelling or acting events.
What are the gains?
Taking part in this competition has provided immense gratification, recognition, and a sense of achievement. However, it is essential to note that competing has also exposed me to intense public scrutiny and criticism, which I think is crucial, because it helps to develop a strong resilience towards criticism and pressure while staying grounded and true to oneself.
Overall, participating in a contest like “Man of the World” has been an enriching and transformative experience that has impacted my life positively.
What Are Your Expectations?
As a model, my expectations are to be treated with professionalism respect, and dignity by all those I work with. I expect to be given clear communication about the projects I am involved in, including expectations, compensation, and any other necessary details.
I also expect to be provided with a safe working environment and to work with individuals who prioritize safety and well-being in all aspects of the job. This includes being informed of any potential risks, having appropriate resources and support available, and the ability to voice any concerns or issues that may arise.
Furthermore, I expect to be valued for my unique qualities, skills, and abilities as a model. I hope to work with clients who appreciate my contributions and are willing to collaborate with me to create successful and meaningful projects.
In another 5 years where do you see Zander of Lagos?
As a model, it is important to have a vision and set goals to achieve success in the industry. In five years, I see myself as a highly sought-after model, both nationally and internationally.
I hope to have established myself as a household name in the modeling industry in Nigeria, working with top designers and brands, and having been featured in major publications and fashion shows. I also see myself expanding my modeling portfolio to include more diverse and challenging projects, such as commercial modeling, runway, editorial, and high fashion.
To achieve this, I plan to continue to work hard, maintain a healthy lifestyle, and pursue opportunities to develop my modeling skills, such as attending modeling workshops and working with experienced coaches. I also plan to focus on building a strong brand and social media presence to gain exposure, attract new clients, and connect with fellow models and industry professionals.
In addition, I see myself giving back to the community by using my influence to support charitable causes and advocacy initiatives that help uplift, inspire and empower young people in Nigeria.
Overall, in five years, I see myself as a successful and influential model, making a positive impact in the industry and beyond.
In the Nigerian Modelling Industry, what are the changes you would love to see?
As a model in Nigeria, I would like to see some changes in the industry that can help it grow and become more inclusive. Some changes I’d like to see are better working conditions. Models in Nigeria often work long hours and often face unfair compensation. We need better working conditions, fair wages, and better protection against exploitation.
Second is Improved training. Many young models in Nigeria do not receive proper training on how to navigate the industry. Formal training that explains to aspiring models about the business side of the industry, self-care, and safety.
Third is Better regulation. The Nigerian modeling industry needs to be better regulated to protect models from abusive behavior. We need better laws and regulations to protect models from harassment and discrimination.
Fourth is the support for small-scale and younger designers . Small-scale designers often struggle to make a name for themselves in Nigeria. We need more support and recognition for these designers, and models can play a crucial role in helping to promote their work grow their brands.
In summary, I would like to see a more diverse and inclusive Nigerian modeling industry, with better working conditions, improved opportunities and training, better regulation, and support for small-scale designers.
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