If there exists any innovation dedicated to spotlighting individuals whose creations bring dreams to life then, Chukwunonso Nkeonye will definitely win every week’s feature. Who is Chukwunonso Nkeonye, what does she do and how does this Gen Z make dreams a reality, is it just a figurative statement or is she really a dreamweaver?
Who is Chukwunonso Nkeonye?
She is a young, innovative and courageous woman. One who is courageous enough to not just walk down a path but also, take the forefront as a leader. Fusion Records launched in July announcing this daring woman as its label head, co-managed with fellow industry executive, David Adeyemi. Signed to Fusion Records are two fast rising recording artists, King Six and Mani Lapussh, their career and journey to mainstream coupled with the establishment of the label’s stance in the Nigerian music industry are devotedly spearheaded by Nonso and partner, David.
A series of transformative experiences have prepared Chukwunonso for this path of leadership that she has embraced. Joined The Plug Entertainment, one of Nigeria’s foremost management companies as a Content Creator and in the space of a few months advanced to the Marketing and Content Lead in the same establishment, this proves her track record in team management and not to leave out her time at Mavin Records as a Video Editor, to show off her creative side. A deep dive into her career journey documents how Chukwunonso has carefully built a reputation based on impact in the music industry.
What does she do as a leader and dreamweaver?
As mentioned earlier, Chukwunonso coheads Fusion Records, a newly established Record Label. Asides this, she is a Marketing and Brand Manager and Video Producer with a clientele ranging from Davido, Bella Shmurda to Warner Music and Jimmy Fallon.
Creativity is an abstract form of communication. For creators to thrive in their core, they need to find the right audience and ensure that their creations are represented the right way. This is where specialists like Chukwunonso come in, ensuring that their clients work are publicised to the right audience and received with the right perception.
How she made Davido’s dreams come true
Davido released his fourth studio album, Timeless in March, 2023. The album broke and set notable records in the Nigerian music industry, which was made possible by amassing the highest debut week streaming numbers for any Nigerian music album. Chukwunonso being the leader of the Marketing team at The Plug at this said time was incharge of strategising and executing the album’s rollout, from radio placements to influencer marketing and media placements. Implementing the marketing plan of one of the most successful albums in afrobeats’ history is no small talk. Chukwunonso did it!
This feat neither went down in history as her first nor last, prior to this accomplishment she had been recognised by Turntable Charts for her notable contributions to Bella Shmurda’s album, ‘Hypertension’ which peaked number one in Nigeria. After which, she worked with Flavour and his team to launch yet another successful campaign for his project ‘African Royalty’ which peaked at number 2 on Apple Music Nigeria Top Albums.
As women continue to fight for their due recognition, it is definite that Chukwunonso and other impactful women like herself who thrive in the male dominated Nigerian music scene will be part of the forces that will rise afrobeats to its bright future through revolutionalising marketing campaigns and music management.
and then