Determined to make Nigeria support its “Make more of your world,” campaign, the BBC World Service has commissioned a huge art installation in University of Lagos, (UNILAG), Lagos State.
The successful on-ground marketing event was witnessed by some renowned faces and celebrities in the industry, including popular photographer, Amazing Klef and ace comedian, Omo Baba and Director of World Service, Jamie Angus, among others.
The organisers noted that the campaign was developed in-house by BBC Creative, which worked in partnership with the renowned graffiti writer-turned artist INSA, adding, “INSA is at his very best when on location, creating bright and beautiful artworks straight into the environment.”
As part of the campaign, the BBC Marketing team commissioned a wall at the University of Lagos, where INSA produced a bespoke “artwork that connects directly with its surroundings, literally making more of the world around us.”
INSA split the wall into different frames to beautifully illustrate the story of tech and business growth, just as the narrative was brought to life using an image that changes ever-so-slightly each time, a labour-intensive and meticulous task. See Custom canvas pictures prints wall art
The result was completely mesmerising, creating a looping ‘Gif’ that blurs the offline and online worlds. At either side of the wall, people could scan QR codes taking them to YouTube pages where audiences could view the 30-second TV ad.
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