Heirs Insurance Group has released a new web drama titled, “The Underwriters”, the first insurance-themed web series in Africa on its YouTube channel.
The web series is part of the Group’s “Unwrapping Smiles” campaign unveiled during the holidays, aimed at elevating the Yuletide experience for many.
The insurance group in addition said the project aligns with the Group’s goal of demystifying and simplifying insurance.
The company said a unique slant for the web series, “The Underwriters” challenges common misconceptions about insurance while driving insurance literacy.
The film set in an urban corporate environment, tells the story of a couple fighting to keep their relationship relevant while handling cases in an insurance company.
The series, which explores relatable cases in each episode, promising a balance of entertainment and education, marks a significant stride in both African entertainment and the insurance sector, shedding light on the pivotal role insurance plays in safeguarding human lives.
The first of its kind across Africa, the project, stands as a testament to Heirs Insurance Group’s dedication to transforming the insurance landscape through literacy, advocacy, and innovation.
Ifesinachi Okpagu, Chief Marketing Officer, Heirs Insurance Group, said, “We have always known that insurance acceptability requires a different approach. We need bold initiatives such as ‘The Underwriters’ film series, which can pass across the urgent and bold message that everyone needs insurance.
“At Heirs Insurance Group, we will continue to keep our promise to make insurance simple, and we hope that this project will not only engage a wide audience but empower people to succeed.”
According to the company, episodes of “The Underwriters” web-series will be released weekly on the group’s YouTube channel, Heirs Insurance TV.
Heirs Insurance Group is the insurance subsidiary of Heirs Holdings, the leading pan-African investment company, with investments across 24 countries and four continents, and has a rapidly expanding retail footprint and an Omni channel digital presence. Heirs Insurance Group serves both corporate and individual customers across Nigeria.
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