GBfoods Introduces ‘Jumbo Chicken Seasoning Cubes’ to Nigerian market

After five decades of creating chicken flavours in over twenty African countries such as Algeria, Congo, Francophone West Africa, Madagascar, GBfoods, the global culinary powerhouse behind beloved brands like Bama mayonnaise, Gino Party Jollof and Gino tomato paste, has introduced its Jumbo Chicken Seasoning Cubes to the Nigerian market. Unveiled amid celebration and tradition, this launch brings a heritage of taste to Nigerian homes.

According to a statement from GBfoods, “The cubes blend over eighty carefully selected local spices and herbs, each chosen to embody the full-of-nature, full-of-flavor essence cherished by consumers. Jumbo’s ability to deliver rich, intensive flavour notes of native chicken to every dish distinguishes it as the king of all seasonings”.
Hosted at the GBfoods factory in Sango-Ota, Ogun State, the launch event was specifically held for distributors across South West Nigeria. It was a grand occasion graced by Nigerian favourites, including event host Kenny Blaq, who infused the day with humour, and the King of Afro Juju, Sir Shina Peters, whose vibrant performance honoured Nigeria’s rich culinary heritage. More than just introducing a new product, the event symbolised a culinary milestone, embodying GBfoods’ mission to bring quality, authentic flavours into homes throughout the region.

Vincent Egbe, Managing Director of GBfoods, opened the event by emphasising GBfoods’ substantial contribution to Nigeria’s economy. “Not only has GBfoods expanded the culinary options available to Nigerians, but we’ve become a key contributor to Nigeria’s GDP, supporting local agriculture and sourcing ingredients from Nigerian farmers. Our new Jumbo Chicken Seasoning Cubes, full of nature and full of flavour, hold a special place in this journey, bringing a full concentration of chicken aroma and taste that truly appeal to local palates. This launch represents our ongoing commitment to bringing exceptional flavours into Nigerian homes, celebrating our dedication to quality and the preferences of our valued consumers.”

The event also celebrated GBfoods’ ‘unicorns’—the sales representatives and distributors across South-West Nigeria who serve as the brand’s ambassadors. These dedicated individuals ensure that GBfoods products reach households nationwide, helping the company fulfil its promise of delivering quality and reliability. Recognising their contributions, GBfoods awarded several outstanding representatives who have exemplified excellence and commitment to quality through the African Culinary Royalty Awards in categories such as Emerald, Diamond, Platinum, Gold, and Blue Diamond.

“Our Jumbo Chicken Seasoning Cubes were crafted to deliver the natural richness and depth of local chicken flavour in every meal,” said Oreoluwa Atinmo, Marketing Director of GBfoods. “This product is full of flavour and full of nature, representing years of passion, research, and dedication to bring Nigerians a seasoning that delivers on both flavour and naturality.

With the introduction of Jumbo Chicken Seasoning Cubes, GBfoods reaffirms its commitment to enriching Nigerian cuisine by delivering a product that captures the beloved, home-cooked flavours Nigerian families hold dear.

With rich local flavours and a grand celebration, GBfoods launches its signature chicken seasoning, bringing a unique blend of flavours and nature to Nigerian kitchens.