FirstBank’s FirstGem: Redefining women’s empowerment in Nigeria

The story of women’s contribution to the Nigeria’s economy is as old as the nation itself.  It is no secret that women are the largest untapped sources of national wealth worldwide.  All over the world, women hold their place of pride in commercial enterprise.  The Nigerian businesswoman have for a long time faced significant barriers in accessing the financial services and business support needed for their businesses to thrive. Globally, traditional banking failed to recognize the unique challenges of female entrepreneurs. It is against this backdrop that the 2019 International Women’s Day theme was, ‘Better the Balance, Better the World’.  FirstBank’s ground breaking FirstGem product emerged, poised to redefine the landscape of women’s empowerment in Nigeria.

FirstBank in October 2016 launched FirstGem in line with the bank’s deliberate strategy to drive financial inclusion and all round development of women through gender advancement programs  wrapped around savings culture, financial literacy, loan management and building an investment portfolio. FirstGem represents a paradigm shift in the way women’s banking needs are addressed. “We recognised that women need more than just capital, they need a complete ecosystem of support,” explains FirstBank’s sources. “They need a complete ecosystem of support that nurtures their ambitions and empowers them to reach new heights.”

This guiding principle has shaped FirstGem into a multifaceted program that seamlessly blends tailored financial services with comprehensive business development initiatives. By tackling the diverse needs of female entrepreneurs, FirstGem has become a catalyst for transformative change, empowering women to not just survive, but thrive.

At the heart of FirstGem lies a suite of financial offerings carefully curated to address the specific challenges faced by Nigerian businesswomen. Gone are the rigid requirements and one-size-fits-all approaches that have historically deterred female entrepreneurs from accessing crucial funding for their businesses.

FirstGem eliminates the financial barriers of account maintenance, ensuring that women can focus their resources on growing their enterprises as the account comes with Zero Monthly Service Fees. The program’s innovative approach to securing loans considers the unique circumstances of female entrepreneurs, opening up new avenues for access to funding.

Specialized Credit Lines is one of the offerings of FirstGem with a diverse range of financing options tailored to the diverse stages and needs of women-led businesses, empowering them to scale with confidence. Digital Banking Integration ensures seamless mobile and online banking services designed for busy entrepreneurs allow FirstGem members to manage their finances with unparalleled convenience.

While the financial services offered by FirstGem are undoubtedly transformative, the program’s true strength lies in its multifaceted approach to empowering women. By combining tailored banking solutions with comprehensive business development initiatives, FirstGem has created a robust ecosystem that nurtures the growth and success of female entrepreneurs.

Skills Development Programs designed as Regular workshops on financial management, business strategy, digital marketing, and e-commerce equip FirstGem members with the knowledge and tools needed to navigate the ever-evolving business landscape. Networking opportunities are also provided through quarterly networking events, mentorship programs, and industry-specific forums connect FirstGem members with a vibrant community of successful businesswomen, fostering invaluable peer-to-peer learning and collaboration.

Advisory services are also available through dedicated relationship managers, trained in understanding the unique needs of women-led enterprises, provide tailored guidance on business plan development, market analysis, and strategic expansion.

Recently at the FirstBank Sponsored Demo Day of Transitioning to Tech for Women Programme, that held on Wednesday, 15 January 2025, at The Mike Adenuga Centre, the Chief Technology Officer for FirstBank, Mrs Adeshina Rachel, delivered a keynote speech highlighting the commitment of FirstBank to women empowerment through the FirstGem initiative.

She said “FirstBank’s commitment to women empowerment aligns seamlessly with the mission of the transitioning to tech for women programme as part of our FirstGem initiative. We are thrilled to sponsor this initiative because it embodies everything we stand for—resilience, innovation, and a belief that everyone, regardless of gender, deserves a chance to succeed…. To the graduates of this programme, you are more than participants; you are pioneers. Your success is a declaration that the gender gap in tech is closing, not because others made space for you, but because you claimed it for yourselves. FirstBank is proud to be a part of this transition”.

The impact of FirstGem extends far beyond individual business success stories, as the program has become a catalyst for broad social change, creating ripple effects that are transforming communities across the country.  In terms of economic empowerment, recent studies show that FirstGem members have experienced a 60 percent average increase in business turnover within two years, a 45 percent improvement in household income, and a 40 percent increase in employment generation—remarkable achievements that are redefining the entrepreneurial landscape.

The program’s influence on communities is equally profound, with over one million jobs created by FirstGem members all over the country and more than a million young women mentored, and a staggering 80 percent of members reporting increased participation in household decision-making.

FirstGem’s remarkable achievements have not gone unnoticed, with the program receiving prestigious accolades such as the “Best Women’s Banking Initiative” at the African Banking Awards, “Innovation in Financial Inclusion” from the Central Bank of Nigeria, and “Excellence in Women’s Economic Empowerment” from the Global Banking Alliance for Women.

As Nigeria continues its journey toward economic diversification, the role of FirstGem becomes increasingly vital. The program’s success has demonstrated the transformative power of tailoring financial services and business support to the unique needs of female entrepreneurs. FirstGem’s future initiatives include the expansion of digital banking solutions, the introduction of specialised investment products, enhanced cross-border trading support, and a heightened focus on nurturing tech-savvy women in business.

FirstGem represents more than just a banking program; it is a movement toward financial inclusion and women’s economic empowerment, a testament to the boundless potential that lies within Nigeria’s trailblazing female entrepreneurs. For aspiring women in business, FirstGem offers a clear message: success is not just possible—it is supported by a comprehensive ecosystem designed to unleash their full potential. As one FirstGem member eloquently stated, “This isn’t just about banking; it’s about believing in women’s power and providing the tools we need to succeed.”

FirstGem stands as a beacon of progress and possibility in the face of Nigeria’s ever-evolving commercial milieu. By combining financial access with holistic business support, the program is helping write a new chapter in the story of Nigeria’s women in business—a chapter that celebrates their resilience, their innovation, and their unwavering determination to shape the nation’s economic future.

Testimonies abound from FirstGem account holders like Mankilik Resat Becky the proprietor of 9thMay Enterprise: “the FirstGem loan was helpful to my business, it gave me a leap as the price of fabrics and other materials went really high and I needed to restock. The most amazing part of this facility is the interest rate, it is just wow!”

Mrs Aluko Titilayo Magret is the prime mover of Precious Luck Top Farm Enterprises: She is into sales of Animalfeeds mill and Vaccines consultancy. She is enjoying the facility, especially with the low interest rates she is paying,  Customer is delighted that she has access to draw down any time she needs to stock her goods, which has led to an increase in her business monthly turnover.

For FirstBank, this journey is not merely about banking; it is about building a more inclusive and prosperous Nigeria, one woman at a time.

Through FirstGem, the bank is empowering females everywhere to transform their communities, contributing to the nation’s economic growth and inspiring generations to come. As Nigeria moves forward, initiatives like FirstGem are crucial in ensuring that women’s economic empowerment remains at the forefront of national development. For FirstBank, it’s not just about banking, it’s about building a more inclusive and prosperous Nigeria, one woman at a time.

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