Alabi was the guest speaker at the second-anniversary lecture of Fresh FM, Ibadan, held on Wednesday, argued that increased devotion of more media time and space to promoting age grade, schools and youth competitions was bound to encourage stakeholders’ investment and spur youths’ engagement in sports.
Alabi who spoke on “Promoting National Unity and Development through Sports: The Role of the Media” decried emphasis of the Nigerian media on foreign sports, emphasized that the nation would boast of more talents if the media highlighted local sports.
He further noted that through the promotion of sports, which is a major unifying factor of Nigerians, the media would engender national integration and unity of the country.
Alabi spoke glowingly of Chairman of Fresh FM, Mr Yinka Ayefele, whom he said epitomized resolve and perseverance towards achieving success despite challenges.
Earlier in his remarks, Ayefele asserted commitment of the station to developing the society through its programming.
Director of Programmes/Head of Station, Mr Abolade Salami, who stood in Ayefele’s stead, expressed gladness the station was graduating into a noteworthy and professionalism-conscious broadcast house.
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