Digital, world’s new order for music business —Goodluck Ojoduma

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5 years ago

With years of experience in business promotion and consultation, Goodluck Ojoduma, a digital marketing expert, has foreseen a new world order which businesses must take cognisance of.

Ojoduma, who has helped both medium scale business and big firms digitalise their businesses, believes that the new world order is the digital reality which is fast redefining how businesses are being conducted across sectors of the economy.

During an interaction with R, the business consultant whose clientele cuts across the African continent believes that the dynamics of business was fast changing and from the rising trend, it would be retrogressive to ignore the changing reality. The approaching reality, according to Ojoduma, was one which would become the new norm for every form of business.

“For experts and analysts alike, we can all see how digital is taking over the spheres of businesses. Whether you’re into trading, music, moviemaking, logistics or even academics, the digital way is not one you can ignore. It is fast redefining how business is being conducted.

Before you know it, in the next few years, it would have become the norm and if you are not online, you are not alive. Everybody now has a Facebook profile, a WhatsApp account and the like. Therefore, the people you want to run after physically are already online waiting for you.”

Having worked with business owners, music promoters and entertainment practitioners alike, Ojoduma could be said to command respect in the entertainment industry with his social media following suggestive of a respected figure.

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