Bastian’s addition to the annual list of the “thinkers, speakers and doers who are stepping up to meet today’s challenges” is a first for the leader of any commercial airline. Previous honourees, dating back to 2014, include such luminaries as Pope Francis, Elon Musk and Warren Buffett.
The 2018 list, which Fortune called “the public figures and behind-the-scenes motivators, we admire most” puts a special emphasis on leaders who rise above the often complex obstacles of the modern age to do what’s best for the people they lead, inspiring many others outside their own organization or institution.
Fortune cited Bastian’s memo to employees following the airline’s decision to discontinue an NRA annual meeting discount.
“Our decision was not made for economic gain, and our values are not for sale. The publication called the company’s actions “a template for well-reasoned business leadership in a fragmented world.”
Others named among 2018’s greatest leaders are: Apple CEO Tim Cook, Bill and Melinda Gates, Oprah Winfrey as well as the CEOs of General Motors.
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