Dano to set new Guinness World Record ahead of World Milk Day

DANO Milk is set to break existing Guinness World Records as it prepares for the 2018 World Milk Day celebration in Lagos, Nigeria.

The renowned diary manufacturing company will be holding the longest drinks-pouring relay competition with more than five hundred participants on Friday in commemoration of the World Milk Day.

If successful, Dano Milk will stand a chance of toppling the existing record of the longest drinks pouring relay achieved by 550 participants at an event hosted by The Cola-Cola System in Venezuela at the Centro Comercial Ciudad Tamanaco in Caracas Venesuela on 9th of November 2013.

Speaking to the Tribune Online ahead of the event, the Managing Director, Mads Burmester said that the relay will be used to intensify the conversation about milk-drinking and healthy living.

The record will be set at a special World Milk Day celebration in Lagos with key members of the public such as office of the first lady Lagos State, representatives of the Ministry of Health, State Ministry of Education and Nutrition Society of Nigeria on the 1st of June.

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“One of our creative steps to boosting the 2018 World Milk Day is a Guinness Record event that will not only serve as a means to engage our customers but also emphasize the importance of milk to the human body.

“We will be partnering the Nutrition Society of Nigeria (NSN), Lagos State Ministries of Health and Education to initiate and drive conversations this year with #RaiseAGlass & #NourishNaija”.

According to the Marketing Manager, Ifunanya Obiakor, Dano is championing the World Milk Day celebrations as a foremost advocate of dairy nutrition.

“Dano Milk’s association with the World Milk Day is part of our strategic initiatives to position milk as a source of good nutrition in Nigeria. Our commitment to milk consumption also inspires us to provide high-quality dairy products for the Nigerian consumer,” She said.

The World Milk Day, a significant day created by the Food and Agriculture Organization (FAO) is celebrated annually on June 1st.

Dano Milk, which has been present in Nigeria over 30 years ago, will be showcasing its premium brands especially the UHT liquid milk and most recently launched into the flavoured milk category: strawberry and chocolate powder, during the longest drinks pouring meet.