Cross River State has made remarkable progress in the promotion of exclusive breastfeeding (EBF), with some communities reporting compliance rates reaching 85%, a significant increase from the state’s baseline of 38% in 2023.
This was revealed during a field mission by journalists as part of the global observance of World Breastfeeding Week 2025, highlighting the state’s robust campaigns and community-led initiatives that have improved maternal and child health practices.
Mrs. Winifred Ogar, Director of Nutrition at the Cross River State Primary Health Care Development Agency (CRSPHCDA), attributed the accomplishments to persistent advocacy, community outreach, and the dedicated efforts of the governor’s wife, Bishop Eyoanwan Otu, the state’s champion for breastfeeding, who has led various awareness programs.
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“Last year, more than 1,000 mothers committed to exclusive breastfeeding during our campaign for World Breastfeeding Week. This year, even with a more subdued celebration, our health facilities have seen a rise in compliance. An increasing number of mothers are starting breastfeeding within the first hour after birth, which is crucial for newborn survival,” said Mrs. Winifred.
In line with this year’s global theme, “Prioritize Breastfeeding: Create Sustainable Support Systems,” Cross River is broadening its strategy by engaging fathers, elders, and community leaders to promote breastfeeding as a collective responsibility.
“We have increased training on effective breastfeeding methods to reduce complications and are involving husbands and grandmothers to create a supportive atmosphere.
“However, challenges such as cultural beliefs and physiological difficulties persist. Some mothers face pressure from their mothers-in-law to give newborns water, while others deal with issues like cracked nipples, engorgement, and inadequate maternal nutrition”, Ogar noted.
Mrs. Winifred also emphasized the additional advantages of EBF, including its role as a natural family planning method, the reduced risk of breast and cervical cancers, and enhanced bonding between mother and child.
A survey by the Tribune Online highlighted that Obanliku LGA leads with an 85% compliance rate, confirmed by nutrition officer Mrs. Virginia Anya, who linked this success to ongoing community involvement during antenatal care (ANC) and routine immunization.
Calabar Municipality follows closely with 75-80% compliance, boosted by intensified outreach and ANC education initiatives from nutrition focal person Mrs. Nkoyo Orok Okon. Meanwhile, Yakurr LGA reports a 70% compliance rate, with nutrition lead Mrs. Precious Usang mentioning that small incentives like soap and baby items have further encouraged mothers. So far, no LGA has reported below 60% compliance, reflecting the impact of continuous sensitization efforts.
Many breastfeeding mothers expressed their gratitude to everyone in the health sector, including development partners like UNICEF and their husbands, for supporting exclusive breastfeeding.
With community engagement, strategic incentives, and strong political support, Cross River State is demonstrating that exclusive breastfeeding is not merely a health policy but a significant movement.
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